bruce arnold's web marketing tips #87november 2012

Responsive Web Design Makes
United Medical Industries
Website Mobile Friendly
UMI joins major players like Google, Facebook and Twitter in choosing server-side device detection over client-side media queries to deliver RWD.
Medical Waste Florida | Responsive Web Design
Device-Aware RWD Delivers High Visibility & Broad Accessibility
english

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United Medical Industries - a Miami-based biomedical waste disposal service better known as "UMI" - recently completed a series of additions and upgrades to UmiWaste.com intended to increase their online visibility to medical waste generators across Florida by expanding their accessibility across the Mobile Web.  The goal of UMI's hands-on president Jose Yero was to make their W3C standards-compliant HTML5/CSS3 website more "responsive", which in the latest web development lingo means optimizing the largest number of viewer experiences by flexibly tailoring the presentation of content to assure easy reading and simple navigation across the broadest range of desktop, notebook, tablet and mobile devices and browsers.

"There are two basic schools of thought when in comes to delivering RWD [responsive web design]," explains Bruce Arnold, the Miami web developer retained by Yero for the original design and all upgrades to the site.  "The 'device-agnostic' approach ignores device detection and relies on client-side CSS media queries combined with so-called fluid grids [web page layouts] and flexible images.  The 'device-aware' approach, on the other hand, relies on device detection via DDRs [device description repositories], PHP and jQuery (Javascript).  My take is to use media queries, fluid layouts and images sized as percentages when needed, but for truly responsive web design reliable device detection is necessary."

To accomplish that for UmiWaste.com, Arnold installed a comprehensive WURFL DDR to enable server-side device detection linked to a capabilities database and - unlike CSS media queries - allow a common base of content to be formatted for a specific device (e.g. Amazon Kindle or Apple iPhone), platform (e.g. Android or iOS) or browser (e.g. Opera Mobile or Safari) without placing any extra load on tablet or smartphone CPUs.  For not-so-smart mobile phones - or roughly 75% of the Mobile Web marketplace [youtu.be/lx4NoT03Yi0] - this also allows URL redirection to a new bilingual (Spanish/English) W3C mobileOK "minipage" which even older cell phones with microbrowsers like Openwave or Obigo can handle.

UMI is not the only company taking the device-aware approach to responsive web design.  According to a recent Smashing Magazine op-ed by Ronan Cremin and Luca Passani entitled "Server-Side Device Detection..." [bit.ly/UMkb1L]:

"While many designers embrace the flexible nature of the Web, with device detection you can fine-tune the experience to exactly match the requirements of the user and the device they are using.  This is often the main argument for device detection - it enables you to deliver a small contained experience to feature phones, a rich JavaScript-enhanced solution to smartphones and a lean-back experience to TVs, all from the same URL...  This is the reason why Facebook, Google, eBay, Yahoo, Netflix and many other major Internet brands use device detection [and] why Twitter recently abandoned its client-side rendering approach in favor of a server-side model."

About United Medical Industries | UMI | UmiWaste.com

Founded in 2002 by medical waste management industry pioneer Carlos Campos, "UMI Waste" (786-331-8661) is a full service biomedical waste disposal transporter headquartered in Miami that provides comprehensive biohazardous infectious waste collection, removal, transport and treatment services to healthcare facilities and other medical waste generators located across the state of Florida.  Operating in compliance with all applicable federal, state and local laws and regulations, UMI assumes full responsibility for all medical waste the minute it leaves your facility, effectively putting an end to your medical waste management problems today and keeping them from resurfacing tomorrow.  Se habla Espa�ol.

About Web3.0DesignMiami.com | WebReDesignMiami.com | PervasivePersuasion.com

Miami web designer and Mobile Web developer Bruce Arnold's WebReDesignMiami.com (305-597-8340) and Web3.0DesignMiami.com (786-838-0851) form a responsive web design and Semantic Web development boutique that defines success on the Web as high visibility plus broad accessibility.  Their device-aware HTML5/CSS3 websites are handcoded PHP/MySQL with unobtrusive Javascript and jQuery, and pass seven tests of Web 3.0 Readiness as to content, format, behavior, accessibility, semantics, syndication and links.  Maximum marketing ROI is assured by a PervasivePersuasion.com (786-326-8079) methodology that encompasses both search and social media marketing.  Para ayuda en espanglish llame al 305-517-3851.

 

spanish

VIEW IN ENGLISH  

 

United Medical Industries  un servicio de eliminaci�n de desechos biom�dicos m�s conocido como "UMI" y basado en Miami  - complet� recientemente una serie de adiciones y mejoras a UmiWaste.com destinados a aumentar la visibilidad web de este para los generadores de residuos hospitalarios en toda la Florida por ampliando su acceso a trav�s del Web M�vil.  El objetivo de UMI presidente Jos� Yero fue hacer el sitio web HTML5/CSS3 W3C-v�lido m�s "responsivo", que en la jerga del desarrollo web significa a optimizar experiencias espectador a trav�s el adaptacion flexiblemente de la presentaci�n del contenido para asegurar una lectura f�cil y navegaci�n sencilla a trav�s de la m�s amplia gama de dispositivos - escritorio, port�tiles, y tablet a las m�viles navegadores.

 

"Hay dos escuelas b�sicas de pensamiento cuando se trata de entregar en RWD [dise�o web responsivo]," explica Bruce Arnold, el desarrollador web desde Miami cual Yero retenido para dise�ar el sitio original y hacer todas las actualizaciones.  "El enfoque dispositivo-agn�stico para dise�o y desarrollo web responsivo omiso lado-servidor navegador olfateando y detecci�n del dispositivos y se basa en lado-cliente CSS preguntas de los medios combinados con formatos fluidos y im�genes flexibles.  El enfoque dispositivo-consciente para dise�o y desarrollo web responsivo abraza lado-servidor navegador olfateando y detecci�n del dispositivos a trav�s de repositorios de descripci�n de dispositivos (DDR), PHP/MySQL y jQuery (Javascript).  Mi opini�n es utilizar preguntas de los medios, presentaciones fluidas y las im�genes de tama�o en forma de porcentajes cuando sea necesario, pero para dise�o web responsivo en realidad la detecci�n de dispositivo confiable es necesario."  

 

Para lograr eso para UmiWaste.com, Arnold instalado una "WURFL DDR" para permitir la detecci�n lado-servidor del dispositivos vinculado a una base de capacidades y - a diferencia de CSS preguntas de los medios - permitir una base com�n de contenido para ser formateado para un dispositivo espec�fico (por ejemplo, Amazon Kindle o el iPhone de Apple), plataforma (por ejemplo, Android o iOS) o el navegador (por ejemplo, Opera Mobile o Safari) sin imponiendo ninguna carga adicional en tableta o tel�fono inteligente CPUs... [Una frase redactados]

 

UMI no es la �nica empresa tomando el enfoque dispositivo-consciente para dise�o web responsivo. De acuerdo con una  Smashing Magazine art�culo de opini�n reciente de Ronan Cremin y Luca Passani titulado "Server-Side Device Detection..." [bit.ly/UMkb1L]:

"Si bien muchos dise�adores [dispositivo agn�stico] abrazan la naturaleza flexible de la Web, con detecci�n dispositivo [dispositivo consciente] usted puede ajustar la experiencia para adaptarse exactamente a las necesidades del usuario y el dispositivo que est�n utilizando.  Esto es a menudo el principal argumento para la detecci�n de dispositivos - le permite ofrecer una experiencia con contenido peque�o para los tel�fonos de caracter�sticas, un rico JavaScript mejorada de soluciones para smartphones, y una experiencia magra de vuelta a los televisores, todo desde la misma URL. En mi opini�n, ninguna otra t�cnica tiene este rango expresivo hoy.  Esta es la raz�n por la que Facebook, Google, eBay, Yahoo, Netflix y muchas otras marcas de Internet m�s importantes utilizar la detecci�n de dispositivo [y] por qu� Twitter recientemente abandon� su enfoque lado-cliente [dispositivo agn�stico] en favor de un enfoque lado-servidor [dispositivo consciente]."

Sobre United Medical Industries | UMI | UmiWaste.com

Fundada en 2002 por el pionero de la industria de gesti�n de residuos m�dicos Carlos Campos, "UMI Waste" (786-331-8661) es un servicio completo para el eliminaci�n de residuos biom�dicos basado en Miami que proporciona una completa selecci�n de residuos infecciosos de riesgo biol�gico, remoci�n, transporte y servicios de tratamiento para las  instalaciones salud y adem�s otras generadores de desechos m�dicos en todo el estado de Florida. Con operaciones en cumplimiento con todas las leyes federales, estatales y locales, UMI asume toda la responsabilidad de todos los residuos m�dicos en el momento que lo sale de sus instalaciones, terminando efectivamente las problemas de gesti�n de residuos m�dicos para usted hoy y ma�ana. Se habla Espa�ol.

Sobre Web3.0DesignMiami.com | WebReDesignMiami.com | PervasivePersuasion.com

Miami dise�ador y desarrollador web Bruce Arnold's WebReDesignMiami.com (305-597-8340) y Web3.0DesignMiami.com (786-838-0851) forman un boutique de dise�o web responsivo y desarrollo web semantico que define el �xito Web como visibilidad alto combinado con accesibilidad amplia.  Sus sitios web son HTML5/CSS3 que es dispositivo-consciente y m�vil-amistoso y hecho de PHP/MySQL con Javascript discreta y jQuery.  Ellos pasan siete pruebas de la Web 3.0 con respecto al contenido, el formato, el comportamiento, la accesibilidad, la sem�ntica, la sindicaci�n y enlaces.  Retorno de la inversi�n m�xima est� garantizada por un PervasivePersuasion.com (786-326-8079) metodolog�a que abarca tanto la b�squeda y medios sociales. Para ayuda en espanglish llame al 305-517-3851.

 

Like us on Facebook at facebook.com/mobilewebdesignmiami, follow us on Twitter at twitter.com/webredesigner, view us on YouTube at youtube.com/gbrucearnold, or simply call us at 305-597-8340!

 

IF YOU HAVE A WEBSITE ... that is out of date, out of style, out of compliance, out of the rankings, or not ready for "what's next", contact us today and schedule a free responsive web design, web development and marketing consultation with Bruce Arnold.

IF YOU NEED A WEBSITE ...  speak with Bruce Arnold before you waste time and money on a "Facebook page", "template" or "express" site that delivers only disappointment - or spend a pay-per-click fortune buying leads you could get for free.

 

Bruce Arnold :: Web 3.0 Designoper :: 305-597-8340

WebReDesignMiami.com  ::  Web3.0DesignMiami.com

Responsive Web DesignerWebReDesignMiami.com | Web3.0DesignMiami.com: Responsive website designer and front-end developer Bruce Arnold has over 30 years of experience in business and technology.  Since 1997 he has delivered hundreds of successful internet marketing, web design, mobile website and eCommerce (mCommerce) solutions to a broad range of global, regional and local clientele. Websites he (re)designs are successful because they look good, rank high, get traffic and get results.  His Semantic Web design boutique is the only South Florida web design and W3C mobileOK Mobile Web app development firm to consistently deliver "Web 3.0 Ready" search optimized, tableless, W3C validated and WAI/WCAG (Section 508) compliant XHTML/CSS (HTML5/CSS3) web page source with Unobtrusive Javascript (including jQuery/Ajax), VA4Most.js video and audio, Flash with fallback, RSS and CMS custom coded for the LAMP (Linux-Apache-MySQL-PHP) platform.  Maximum ROI is assured by a Pervasive Persuasion™ methodology that includes both search marketing and social media.


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