Is your sustainability so last year too? While visiting Vistage groups as a Resource Speaker, I conducted a research survey with more than 600 CEOs/Senior Executives responding across a spectrum from hi-tech to low-tech, local to global, large and small, young and old.  One of the questions asked our members what they expect the reconfiguration life-cycle of their industries/businesses to be? That is, the time horizon within which they expect their industry/business to be reconfigured to a state significantly unrecognizable with how it is today. The easiest way to think about that is to look backwards and then turn around and look forwards. As an example, looking backwards 4 years, the cell-phone industry has been reconfigured to a state which is significantly unrecognizable with how it used to be - 4 years ago Blackberry was still #1 in the business professional demographic, now it's not. Apple and Google were still relatively recent entrants, now they aren't ... now they are dominating. Nokia was #1 in total handsets sold, now it's not.  Samsung was still on the rise, now it's #1. Turning around and looking forwards, it will likely be 4 years or less for the same to happen again.