Issue #71                                                                                                           August 12, 2015
So you Think You Are Different?
By Stephen Tweed
 
So you think you are different?  Several months ago, I was on a sales call with the owner of a successful home care company in the Midwest.  I was there to lead the home care team through a strategic planning process. The owner called the day before and said he had to set up an appointment with a very important prospect for the next day and would it be OK if we took a break from our planning so he could keep this appointment.

He asked me if I would accompany him on the sales call.

One of the first questions this rather sophisticated referral source asked was, "What makes your company different from all of the other home care companies in our town?"
 
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