By Stephen Tweed

One of the biggest unrecognized challenges for private duty home care companies is the potential for huge losses if you are sued by a client or family.  Twice over the past four years I have been called upon to serve as an expert witness in a lawsuit involving a private duty home care company.  The biggest lesson I have learned is that your loss is not from the judgment against you in court.  It is the cost of attorneys and expert witnesses to defend the lawsuit.  It is critical that you are properly insured to protect against potential liability from a lawsuit.

As a service to the members of The Academy for Private Duty Home Care, David Dickie, CEO of The Solutions Group, has put together a series of articles describing real life liability cases and what you as a home care owner can do to reduce your potential liability.

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We only have a few openings left in the Marketing Mastermind Work Group. This will be a group of 10 companies that are providing between 1,500 and 3,000 hours of care per week and want to work together to design, test, and refine proven marketing strategies to bring in new high value clients. If you're interested in becoming a member send an email to Jill with the subject line Marketing Mastermind and she'll send you all the details. 

Many home care agencies offer non-medical services for those who are unable to perform their own routine tasks, such as personal care, light housekeeping and companion services. If your organization doesn't provide these services, you're leaving a lot of possibilities on the table. Also, many non-medical home care agencies miss out on opportunities for growth due to poorly-educated aides, a lack of differentiation between organizations, and little to no specialized services.

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