By Stephen Tweed

 

After a year of research and writing, our newest eBook, "Six Secrets of Selling Private Duty Home Care" is now available. This may be the most complete and most focused workI've ever done on the process of selling private pay, non-medical home care services to high potential referral sources.  Research reported in the 2015 Private Duty Benchmarking Study from Home Care Pulse reaffirms the fact that the number one Referral Source Marketing Method is "visiting referral sources at their location and asking for business."  Nearly 74% of the 700 companies participating in the survey said that making personal calls on referral sources is the number one way of getting new clients.

 

It's pretty clear that the quantity and quality of caregivers you have will determine your ability to grow your home care or hospice business.  Research at Leading Home Care and Caregiver Quality Assurance show that in 2015, the biggest barrier to growing your agency will be your ability to attract and retain high quality caregivers.

 

A new report on ongoing research by the Gallup Organization shows a direct connection between employee engagement and company performance.  Between January 2013 and December 2014, Gallup interviewed 166,409 employed adults.  The results are quite startling, but not surprising for those of us in the home care industry who have faced low levels of employee engagement for years.

 

Read more...

 

The first Saturday in May is a big deal here in Louisville. It's Derby Day. It's "the fastest two minutes in sports." It's the Run for the Roses. It's the Kentucky Derby.

 

Even if you aren't in Louisville for the Derby, you can be a winner. Home care is often like a horse race. Every day you are neck and neck with many worthy competitors and you're giving it your all to get ahead. This Saturday, give yourself a break, and take two minutes to watch the race. It's a magnificent event. Sit in front of your big screen and cheer on your favorite horse.

 

To make it more interesting, Leading Home Care and The Academy for Private Duty Home Care are offering a special prize to every home care person who picks the winning horse - a complimentary Premium Membership to The Academy. This is a $499 value, and we're making it available to everyone who picks the winner.

 

 Read more...

Order Your Copy of the 2015 Private Duty Benchmarking Study Today!

Forces and Trends Shaping the Future of Home Health Care in America
Ten trends that are shaping home health care in America from the VNAA annual conference.

Stephen Tweed Inducted into the Lock Haven University Business Hall of Fame!
Stephen Tweed was inducted into the Lock Haven University Business Hall of Fame.

The Tangle of Coordinated Health Care
The growing number of coordinators and managers at various levels leaves questions about who is mainly in charge.

Outrage: The Stranger in Your Home
Stranger In Your Home is an article raising fears about in-home care for seniors. This post gives home care companies insights on overcoming those fears.