By Stephen Tweed

 

As I write to you, I'm winging my way at 35,000 feet from New Orleans to Atlanta, having just come from the Visiting Nurse Association of America's annual conference. Having started my consulting and speaking career in home health care with the VNAs, it's a real joy to stay connected to the free-standing not-for-profit home health agencies across the country.

 

Because these agencies are so connected to their communities, and because they provide huge amounts of care for low income and no income patients, they are in a critical position to be influenced by the forces and trends that are shaping the future of home health care in America.

 
Yesterday, I received an email from the folks at Home Care Pulse letting me know that the first hard copies of this years Private Duty Benchmarking Study were shipped out. I can't wait to get my copy to find out what the over 700 response survey revealed to us this year.  The email from JC says "This year's study has proven especially insightful, particularly in the areas of recruitment & retention, and has led us here at Home Care Pulse to unofficially refer to 2015 as "The Year of the Caregiver."

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If you are providing between 2,000 and 5,000 hours per week and would like to grow your business to the next level, we are in the process of forming a new Marketing Mastermind Work Group.  This will be a group of ten companies that want to work together to design, test, and refine marketing strategies that are proven to bring new high value clients. If you are interested in becoming a member of this group, please send an email to Jill with the subject line Marketing Mastermind and she will send you more information.  We expect this group to kick off in late spring 2015.

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