Issue #55                                                                                                              April 15, 2015

By Jill Scott, Manager of Member Services (and proud daughter)

 

On Friday, April 10th, 2015, Lock Haven University of Pennsylvania's School of Business inducted its  Class of 2015 Business Hall of Fame, including our very own Stephen Tweed!  Starting in 2012, Lock Haven's Business Hall of Fame recognizes two or three alumni each year based on their professional success, distinguished service and upstanding character.  During the Hall of Fame luncheon, not only were  Stephen's professional accomplishments highlighted, but also his journey from growing up in Lock Haven, to attending Lock Haven University, then to Clarion University for graduate school, and then down the various paths traveled to get where Stephen is today.
Now Forming the Marketing Mastermind Work Group!

If you are providing between 2,000 and 5,000 hours per week and would like to grow your business to the next level, we are in the process of forming a new Marketing Mastermind Work Group.  This will be a group of ten companies that want to work together to design, test, and refine marketing strategies that are proven to bring new high value clients. If you are interested in becoming a member of this group, please send an email to Jill with the subject line Marketing Mastermind and she will send you more information.  We expect this group to kick off in late spring 2015.
Private Duty Field Trip - Upcoming Dates

The Private Duty Field Trip is a unique opportunity to get inside the offices and the minds of these highly successful business owners. Nowhere else will you ever have the opportunity for this intimate look inside a highly successful home care company so that you can see exactly how they do it.

More Blog Posts From Leading Home Care
The Tangle of Coordinated Health Care
The growing number of coordinators and managers at various levels leaves questions about who is mainly in charge.

Outrage: The Stranger in Your Home
Stranger In Your Home is an article raising fears about in-home care for seniors. This post gives home care companies insights on overcoming those fears.

Think "Outside the Box" to Find the Right Caregivers
Techniques for effectively finding the right caregivers for your home care company.

Lessons from the Top 5%
Lessons from the most recent $5 Million Mastermind group meeting.

Developing your SMART Marketing Budget for Home Care
Develop your SMART Marketing Budget to grow your home care business.
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Grow Your WOMM - Word of Mouth Marketing

(Emailed to Premium Members on Tuesday, March 24th, 2015)

Note:
The March packet is set up for April team meetings.

If you'd like to receive the monthly Monday Morning Marketing Meeting materials, you'll want to become a Premium Member of The Academy for Private Duty Home Care.

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9750 Ormsby Station Road, Suite 205
Louisville, KY 40223