By Diane West, Program Manager of Caregiver Quality Assurance 

 

We talk with home care owners on a daily basis and recruiting is the hot topic. With a competitive labor market the issue is to attract candidates who are customer service oriented, dependable and have a positive attitude. So I sought out the advice of an HR expert, Tammi DeVille Merrell, Hiring Specialist, Owner of Hire With Ease.

 

There are ways to find the right candidates and entice them to apply to your company if you're willing to take the time to review every aspect of your current recruiting methods. Every home care company is concerned about how they should market to get new clients. However, the way you market your company to applicants is just as important. After all, you're going to need quality caregivers to serve all of those new clients.

 

If you are providing between 2,000 and 5,000 hours per week and would like to grow your business to the next level, we are in the process of forming a new Marketing Mastermind Work Group.  This will be a group of ten companies that want to work together to design, test, and refine marketing strategies that are proven to bring new high value clients. If you are interested in becoming a member of this group, please send an email to Jill with the subject line Marketing Mastermind and she will send you more information.  We expect this group to kick off in late spring 2015.

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