 By Stephen Tweed A Smart Marketing Budget is one of most important things you can do to grow your company. So Why Are So Many Home Care Businesses Scared of It? The owner of a growing home care business recently called me to ask about the services of Leading Home Care. He said he was ready to take his business to the "next level." I asked him what that meant. He said his company had been growing for several years and then hit a plateau. It's what I call "The Growth Ceiling." It's very common in home care, and hits at about 1500 hours per week. I asked him what his vision was for his company in five years. How many hours a week do you want to bill? What do you want your role to be? What do you want your life style to be? How can your company be the vehicle to create the life style you want? | 
