 By Stephen Tweed Looking to grow your home care business? Having trouble getting more clients because of increasing competition? Can't seem to stretch your marketing budget far enough? Here's a big secret. You can increase your billable hours by 10%, 20%, even 30% without spending another dime on marketing? How? Improve your conversion ratio of inquiries to admissions. That is, do a better job of converting those incoming telephone calls to in-home assessments, and do a better job of converting assessments to clients. | 
