By Stephen Tweed

 

I'm sitting in the airport heading back home from a two day strategy session with a large, home health agency affiliated private duty company.  We've had an excellent session, and I'm confident they will put their strategy into action and grow their business.

 

As I reflect on our conversation today, and their decision to focus on Caregiver Quality as their primary source of competitive advantage, I am reminded how important this concept is in home care.  According to the 2014 Private Duty Benchmarking Study from Home Care Pulse, the Number 1 way that home care providers set their agency apart from their competitors is "High Quality Caregivers."

 

But what does that mean to home care company owners.  Every owner believes they have high quality caregivers.  Just like every owner believes they give better service than their competitors.  But how do you really know?

  

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March 17-18, 2015: Corona, CA (Alta Home Care)

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