Dare to be Different: Creating Competitive Advantage in Home Care
How many other home care companies are there in your local market? How fierce is the competition becoming? What are you doing to make your home care company different from your competitors?
According to the Home Care Association of America there are over 24,000 home care companies providing private-pay, non-medical home care in America. We know for sure that there are over 5,500 franchise locations from 59 different companies offering home care franchises. There are also 12,611 Medicare Certified Home Health Agencies as of the end of 2013, and many of them also offer private duty home care.
According to the 2014 Private Duty Benchmarking Study from Home Care Pulse, of the five things that owners use to set their companies apart from the competition, the Number 1 is Caregiver Quality. Number 2 is 24/7 availability, number 3 is client satisfaction, and number 4 is exceptional customer service.
The Private Duty Field Trip is a unique opportunity to get inside the offices and the minds of these highly successful business owners. Nowhere else will you ever have the opportunity for this intimate look inside a highly successful home care company so that you can see exactly how they do it.
Leading Home Care Network passes 10,000 members Join Leading Home Care Network, one of the largest online networks for home care leaders for interactive discussions on hot topics and current issues.
Premium Members: Your meeting packet was emailed last Friday. Or you can log-in and go to Online Learning and then the Monday Morning Marketing Meeting page to download.
How many other home care companies are there in your local market? How fierce is the competition becoming? What are you doing to make your home care company different from your competitors?
