There are two things that are always on my desk when I'm in the office, and in my brief case when I'm traveling: my laptop computer and a copy of the 2014 Private Duty Benchmarking Study from Home Care Pulse. The benchmarking study report is one of the most valuable resources in our industry and I use my copy every day.
If you are serious about growing your business, and if you are a serious student of the home care industry, then you too will want to have a copy of the report. But the benchmarking study is only as good as the data it contains.
Over the past five years, over 500 home care companies have participated in this study each year by contributing data. As a result, we have access to the most comprehensive information about our industry that is available. We need your input.
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Grow Your Business in 2015
 One of the biggest challenges facing private duty home care companies in 2015 will be finding new clients when there is so much competition out there. Research shows that there are over 24,000 companies out there doing what you do. They are not all in your community. It just seems that way some days. At Leading Home Care, we get ten calls a week from individuals who want to start a private duty home care company. (We don't work with individuals just starting in business, but we do refer them to our Resource Partners who provide training for new start ups.)
Your local market is more competitive than ever before.
Our research over the past 25 years shows that the biggest challenge in marketing private duty home care is NOT finding new ideas. It's execution!
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