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Increase Web Site Traffic With Blogging
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by Stephen TweedAll the data from our research and from the Private Duty Benchmarking Study by Home Care Pulse show that the single most effective method for direct-to-consumer marketing of your home care business is your web site. But that means you have to get traffic to your web site.  While the search algorithms are constantly changing, one thing is certain today. The search engines like web sites with lots of content, and web sites with lots of visitors looking at that content. One of the easiest ways to add content to your web site on a regular basis is by having a BLOG, or web log, on your site. Writing short articles on a regular basis that are of interest to your readers, and then promoting those article through social media, email newsletters, and personal emails to referral sources will increase your SEO - Search Engine Optimization - or search engine ranking.
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Next Private Duty Field Trip
 Our next Private Duty Field Trip will be on April 22-23, 2014 at ElderCare 4 Families in Louisville, Kentucky. This is an incredible opportunity to come inside a $3 million+ private duty home care company to learn how they run their business and how they've grown over the last 7 years. You'll also have the opportunity to sit around the conference table with the owners to ask any questions you may have...no holds barred. We hope you'll join us in Louisville later this month. REGISTER TODAY!
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