Narrow Your Focus to Expand Your Business
By Stephen Tweed, CSP
  SCT Head Photo
The other morning I was sitting on my sun porch soaking up the sun and reading.  I clicked on the online version of USA Today and found a fascinating article that caught my attention. Rhonda Abrams, the founder of a company called The Planning Shop wrote "Specialize to Find Your Greatest Success."  Her opening grabbed me:
  
"One of the best pieces of advice I can give is this: Find a niche.
Find a specialty that immediately and clearly distinguishes you from the competition, and then get really good at it. You'll have more customers or clients, you'll have a leg up on competitors, and best of all, you'll make more money."

Search Engine Optimization 3.0 - Is your web site working for you?
Research from the 2013 Private Duty Benchmarking Survey from Home Care Pulse shows that the number one method for marketing your home care business to consumers is your web site and search engine optimization (SEO).  That means that family members who are on the internet looking for home care services in your community are finding your web site on the time of the search engine rankings.    
 
 
Dream Big! What does your IDEAL Applicant Tracking System look like?
For many companies the process of tracking job candidates is one of the most tedious, time consuming aspects of recruiting and hiring caregivers. Someone has to review all those applications to find a few qualified candidates, then contact them by phone or email to schedule an interview and send an assessment link. 

What if that entire process could be handled online with your team receiving applications only for those that meet your pre-set qualifications? Just imagine what your team can do with all that extra time. 
 

Join the Private Duty Field Trip Coming to Louisville, KY
What does it take to grow a $3 million - plus private duty home care company?

What can you learn by spending a full day in this company with nine other non-competing home care company owners picking the brains of the team that built it?

There's no better way to learn how to take your home care business to the next level than to spend a day with us at The Private Duty Field Trip.  You'll have the rare experience of looking under the hood of a very successful and rapidly growing business and getting your questions answered by the husband and wife team who have built this company over the past ten years.
    
 
LinkedIn Group Updates
Lined In 3D logo 
We are very excited to see that our discussion group,   The Leading Home Care Network on LinkedIn has reached 4,700 members.  This group has grown steadily over the past year, the continues to experience great interactive discussions.

Here are some of the most recent discussions in the group: 
We also have a Private Duty Marketing discussion group, which has 1,250 members.  Here are some of the most recent discussions in this group: 
  • Depression for Older Adults 
  • Hello, from Maryland and i just started a home care agency. I'm looking for ways to get referrals or clients. Any advice on ways to get clients/referrals.
  • Which type of facility is actually three Referral Sources wrapped into one?
  • What is the MOST IMPORTANT Referral Source for you to develop?   

These are both closed groups, and membership is limited to leaders in home health, hospice, and private duty home care companies.  We do not allow vendors, recruiters, or people who are not related to home care.  This limited membership means that all of the posts are relevant to you and the things that you are interested in reading and discussing.

ABOUT US
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada.  This newsletter is published by Leading Home Care ... a Tweed Jeffries company.

Permission to Reproduce. 
Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email [email protected].
Issue Number
256
October 24, 2013

All live web conferences are from 4:00 - 5:00 pm eastern time, unless otherwise noted.

 

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 October 24, 2013 - "Web-Centric Marketing and Social Media Marketing in Private Duty Home Care" with Jason Tweed and Stephen Tweed  

 

November 21, 2013 - Communicating with Family Decision Makers in Private Duty Care with Mike Sullivan and Stephen Tweed (details to come) 

 

December 19, 2013 - "What Gets Measured Gets Managed: Tracking Results in Private Duty Home Care" with Stephen Tweed 

  

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November 14, 2013 - Effective Scheduling in Private Duty Home Care (finalizing details) 

 

December 12, 2013"Creating Your Ideal Staff Structure" with Stephen Tweed

Quick Links
The Academy for Private Duty Home Care
Leading Home Care
Caregiver Quality Assurance
 
NEW Webinar Recordings in the Academy Store!
The following web conference recordings have been added to the Academy Store:

  

PRIVATE DUTY FIELD TRIP
November 7, 2013
Louisville, KY
with
ElderCare 4 Families 

The Private Duty Field Trip is a unique experience where you and ten other owners will have the opportunity to spend one full day inside a $3 million + private duty business.  The owners will show you through their offices, introduce you to key team members, describe their organization structure, and show you their internal processes. 

 

Then you'll have time to sit around the conference table and ask questions.  No holds barred. Ask anything you want. These incredible business owners are willing to open up their hearts, their minds, and their businesses to help you do what they have done ... build a highly successful private duty business that makes a lasting impact on their clients, families, caregivers, and employees.  And, that makes a lot of money.

 REGISTER TODAY!