Accountable Care Act Slowing the Growth of Private Duty Home Care
By Stephen Tweed, CSP
  SCT Head Photo
Yesterday, I was in a very interesting conversation with a group of owners of $5 Million private duty home care companies.  The topic of our discussion was how they plan to handle the employer mandate for the Accountable Care Act.  As you know,  the implementation date for the employer mandate was just pushed back to January 2015, which gives owners a twelve month reprieve.

One of the questions that the owner of the largest company in the group asked is, "What do you think about expanding your business in the next year?  Is this going to be a good opportunity to grow while the smaller companies are struggling to deal with Obamacare?  Is this a good time to acquire another company? Or will there be some real pitfalls that could be potentially dangerous to us if we try to expand?"

Marketing Home Care is Simply Different From Marketing Other Products And Services
By Merrily Orsini, CEO of corecubed

Marketing any product or service requires an understanding of the targeted market, and this is especially crucial when marketing an "at-need" service such as home care, for a variety of reasons. For one, the buying decision is oftentimes not made by the end user; in fact, the end user may be disinclined to even WANT the service, as is often the case for older adults who don't feel that they need home care. Additionally, there is no "one size fits all" solution to home care. 
 
Tips to Use Public Speaking to Promote Your Home Care Services
Research conducted by Leading Home Care and The Academy for Private Duty Home CareŽ shows that speaking in public to audiences of prospective customers is a highly effective marketing tool for private duty home care.  If your focus is consumer marketing, you can speak to groups of professional women, aged 45 to 65, who have an aging parent.  If your focus is referral marketing, you can speak to groups of potential referral sources.
 
Country's Largest Labor Organization Criticizes Accountable Care Act
The nation's largest labor union organization, The AFL-CIO,  approved a resolution yesterday (9-11-13) saying that President Obama's health care overhaul will drive up the costs of union-sponsored health plans to the point that workers and employers are forced to abandon them.
    
 
Join Us in Raleigh NC for "Serving More Clients"
The team at Academy for Private Duty Home Care is delighted to be working with the Accreditation Commission for Health Care to co-host a series of workshops for private duty home care.

On October 24, 2013, ACHC will be presenting a workshop on Accreditation for Private Duty Home Care.  That will be followed on October 25 by The Academy for Private Duty Home Care workshop, Serving More Clients.
    
ABOUT US
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada.  This newsletter is published by Leading Home Care ... a Tweed Jeffries company.

Permission to Reproduce. 
Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com.
Issue Number
254
September 25, 2013
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NEW Webinar Recordings in the Academy Store!
The following web conference recordings have been added to the Academy Store:
 
 SPECIAL!
Get The 2013 Private Duty Benchmarking Study
at the new LOW price of $229.00!

The Annual Private Duty Benchmarking Study is the largest, most comprehensive study in the private home care industry.  Each year, hundreds of home care agencies across the country participate.  The study results allow you to compare your company to the national and regional benchmarks, helping you improve and grow your home care business. This year's edition features over 200 full-color pages with:

 

>> The industry's latest statistics on finance, operations, sales, and more
>> More national and regional benchmarks than ever before
>> Comparisons to the industry's leading agencies
>> State licensing standards and resources
>> A wealth of articles from industry experts

 

Whether you had the opportunity to participate in the study or not, we encourage you to use this edition of the 2013 Study as a strategic guide to evaluate your home care business and make critical decisions that will help you grow long into the future.

 ORDER YOUR COPY TODAY!