Lead Generating Web Site Survey Results Are In!
By Stephen Tweed, CSP
 
Thanks so much to all of you who took a SCT Head Photo
few minutes to complete our survey of lead generating web sites and their effectiveness in bringing inquiries that turn into admissions.  One hundred and twelve people completed our survey, which gives us a good response on which to base our report.  Of those, 87% were owners, CEOs, or administrators of private duty home care companies.

The respondents were evenly divided between franchises and independents - 45% each.  And we had 5% each of affiliated companies, and multi-location independent companies.  We had a pretty even distribution among company sizes ranging from 250 hours per week to 3,000 hours per week.


Get Your NET Working
What's the best way to generate referrals that turn into admissions in private duty home care?

All of our research over the past ten years shows that "networking" and "direct selling" are clearly the two most effective techniques.
 
Networking is:

"an organized method of making links from people you know to people they know, gaining and using an ever-expanding network of contacts."
"the personal process of linking up with others to exchange information, advice, contacts, and support."

August 21 is National Senior Citizen's Day
National Senior Citizens Day honors our elderly population. On this day, we are encouraged to recognize and show appreciation for the value and contribution of elderly people to home, family and society.   
 
Council on Independent Living Takes Stand Against Removing the Federal Companionship Exemption
A recent op-ed piece in theWashington Examiner by Kelly Buckland, Executive Director for the National Council on Independent Living makes a strong case why the Federal Companionship Exemption is necessary for the care and quality of life of disabled people in America.
    
 
Hot Topic in LinkedIn Group
We are very excited to see that our Linked In 3D logo discussion group, The Leading Home Care Network on LinkedIn has reached almost 4,500 members.  This group has grown steadily over the past year, the continues to experience great interactive discussions.

One of the most exciting and interactive discussions is taking place in the group right now - Clarifying Three Types of Home Care.

Read more... 
ABOUT US
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada.  This newsletter is published by Leading Home Care ... a Tweed Jeffries company.

Permission to Reproduce. 
Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com.
Issue Number
251
August 14, 2013
Quick Links
The Academy for Private Duty Home Care
Leading Home Care
Caregiver Quality Assurance
NEW Webinar Recordings in the Academy Store!
The following web conference recordings have been added to the Academy Store:
 
  CAREŠ Training Program by Barbara Akst (DVD Hard Copy)

 

Your sales team has reached out into the community and your telephone is ringing. Is every member of your team who answers the phone able to convert inquiry calls into new business?  If not, YOU can provide them with the training they need to succeed using the CAREŠ DVD training developed specifically for private duty homecare.

 

CAREŠ - A Relationship-Based Sales Training Program for Private Duty Homecare is a video training program designed specifically to help each team member who answers your phone increase business through the use of effective, relationship-based approaches that ultimately lead to lasting success.   

 

The foundation of this program is built on genuine care for seniors and is reflected in the approach used throughout the training.   The DVD provides insight into the skills and specific techniques that are required to help your business prosper.  By investing in this video, you and your entire team will learn how to effectively use CAREŠ with all of your incoming calls and clients.   

LEARN MORE AND ORDER TODAY!