Lead Generating Web Sites "Not Very Effective" in Getting Leads that Convert to Admissions
By Stephen Tweed, CSP
 
Lead Generating Web Sites are sites The SCT Head Photopreliminary results of a new survey of Private Duty Today and Home Care Pulse readers shows that most home care owners do not believe that lead generating web sites are very effective in getting leads that  convert to admissions.

We are in the middle of this survey, and  we still need more responses to be sure we have reliable data, so I hope you will take three minutes and complete the survey.  But here is what we have learned so far. 
 
 Read more and take the survey...

Technology is in the Business of Aging for 2013: Gadgets Help Seniors Live at Home
by Rick Morey, HomeTrak Software
 
Technology and healthcare are two of the hottest industries which have found a home within each other. Technology is increasingly a big part of healthcare management, and more rec ently, senior living. As more and more seniors opt to age in the home, family and professional caregivers are relying on technology to help make seniors' lives safer and more convenient. According to Forrester Research, U.S. adults 64 and older who bought technology in a recent three-month period spent an average $365 on consumer electronics products and $429 on computer hardware and peripherals. And Forrester points out that Americans  55 to 64 are more active in online finance, shopping and entertainment than those under 55.

 Read more...

Get Your NET Working
By Stephen Tweed

We see tremendous confusion in the home care community with regard to employment practices claims, most particularly: What is an employment practices claim? What insurance policy covers such things? And what typical scenarios in home care lead to claims?

An employment practices claim is an employee action against an employer for damages due to any of the following:
  • Wrongful Termination
  • Discrimination (Age, Race, Sexual Orientation)
  • Workplace Harassment
  • Employment Related Defamation
  • Invasion of Privacy
  • Retaliation
  • Violation of FMLA
  • Breach of Written Employment Contract
 
Video of the Week: Networking
Our theme this week at Private Duty Today is Networking.  All of our research over the past ten years in home care marketing and business development shows that the top two techniques for generating inquiries that turn into admissions are "networking" and "direct selling."

Read more and see the video here
ABOUT US
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada.  This newsletter is published by Leading Home Care ... a Tweed Jeffries company.

Permission to Reproduce. 
Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com.
Issue Number
250
July 31, 2013
Quick Links
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NEW Webinar Recordings in the Academy Store!
The following web conference recordings have been added to the Academy Store:
 
  CAREŠ Training Program by Barbara Akst (DVD Hard Copy)

 

Your sales team has reached out into the community and your telephone is ringing. Is every member of your team who answers the phone able to convert inquiry calls into new business?  If not, YOU can provide them with the training they need to succeed using the CAREŠ DVD training developed specifically for private duty homecare.

 

CAREŠ - A Relationship-Based Sales Training Program for Private Duty Homecare is a video training program designed specifically to help each team member who answers your phone increase business through the use of effective, relationship-based approaches that ultimately lead to lasting success.   

 

The foundation of this program is built on genuine care for seniors and is reflected in the approach used throughout the training.   The DVD provides insight into the skills and specific techniques that are required to help your business prosper.  By investing in this video, you and your entire team will learn how to effectively use CAREŠ with all of your incoming calls and clients.   

LEARN MORE AND ORDER TODAY!