States Ease use of Life Insurance Policies to Pay for Elder Care
By Stephen Tweed, CSP
 
In this morning's Wall Street Journal (6/17/13), there's an article in the Money and Investing Section about how a number of states across the country are passing new laws making it easier for residents to use their existing live insurance policies the pay for long term care.  This can be a huge opportunity for private duty home care companies to find funding for potential clients who need money to pay for home care services.

In the WSJ article it says, "State lawmakers are encouraging elderly residents to use life insurance as a way to pay for long term care - and lower the Medicaid tab in the process."

The strategy marks an endorsement of life settlements, a program in which elderly people with life insurance policies sell their policies at a discount to a company that takes over paying the premiums.  When the person passes away, the company that has bought the policy files a claim and receives the life insurance benefit.

 Read more...

What is Your Experience with Lead Generating Web Sites?
What is your experience with web sites that are designed to generate leads for home care companies?

Have you used these lead generating web sites in the past year, and what is your experience?

Lead Generating Web Sites are sites like ElderCareLink, A Place for Mom, Care.com, and others.   

At the Academy for Private Duty Home Care� workshops and live web conferences, we are frequently asked about the value of these web sites as sources of new clients for non-medical home care.  We'd like to gather some data about the frequency with which you use these sites, and the results you are getting.

Caring Senior Services featured on Fox News Jobs
Caring Senior Service, a leading home care franchise company, was featured on a segment on  Fox & Friends recently on the Fox News Channel.  The segment featured five companies that are hiring new employees in the slow growth economy.

 
LinkedIn Group Update
Lined In 3D logo
We are very excited to see that our discussion group,  The Leading Home Care Network on LinkedIn has reached 4,000 members.  This group has grown steadily over the past year, the continues to experience great interactive discussions.

Here are some of the most recent discussions in the group: 

This is a closed group, and membership is limited to leaders in home health, hospice, and private duty home care companies.  We do not allow vendors, recruiters, or people who are not related to home care.  This limited membership means that all of the posts are relevant to you and the things that you are interested in reading and discussing.  

ABOUT US
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada.  This newsletter is published by Leading Home Care ... a Tweed Jeffries company.

Permission to Reproduce. 
Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email [email protected].
Issue Number
247
June 19, 2013
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NEW Webinar Recordings in the Academy Store!
The following web conference recordings have been added to the Academy Store:

 

 

Increase Your Income Selling to Bank Trust Officers & Other Trusted Advisors


 
NEW REVISED EDITION, COPYRIGHT 2013.  Together, Michael Sullivan and Stephen Tweed have created a plan of attack to penetrate the big money world of Bank Trust Officers and Other Trusted Advisors. Using the Seven Step Relationship Selling Process, they demonstrate how to identify and reach out to the gatekeepers of wealthy families capable of purchasing private

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As the owner, administrator, or manager of a Private Duty Home Care company, you can dramatically increase your income by learning to sell your services to these Bank Trust Officers and other Trusted Advisors. Up until now, that process has been a mystery to most home care leaders.

Now, thanks to one of America's leading experts in selling to older Americans, and one of home care's leading Private Duty experts, you can master the mystery of selling to Bank Trust Officers.

 

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