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Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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A Special Message to Those Affected by the Oklahoma Tornado...
 Please know that you are in our thoughts and prayers during this traumatic and devastating time. Please let us know if there is anything we can do to support you, your family and/or your business to get you back on your feet. We will do what we can to help you recover and come back stronger.
From our Leading Home Care family to yours,
Stephen, Elizabeth, Diane, Julie and Jill |
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Using Business Awards to Promote your Private Duty Business
By Stephen Tweed, CSP  When was the last time your company name, your name, and your picture were in a prominent place in the local newspaper, and your local business journal?At The Academy for Private Duty Home Care ®, we are always looking for specific examples of home care companies who are doing amazing things to generate new referrals that turn into admissions. This week we received an email from Bob Roth, Managing Partner at Cypress Home Care Solutions in Phoenix, AZ announcing that his company just received the Better Business Bureau Ethics Award. Congratulations, Bob!As a home care business owner or leader, there are two examples here of how you can get more publicity for your company.1. Apply for and earn awards and honors from local community groups2. Publicize those awards in the local media. Read more... |
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Video of the Week: Branding
This week our focus is on Branding, which is in the Promotion pillar at the Strategic level of the 27 Elements of a Highly Effective Home Care Company.Branding is the process creating a  desired impression in the minds of your customers and prospects when they hear the name of your company, see your logo, or see other identifying graphics or information. The impression you make sticks in the mind of your customer.In private duty home care, having a positive brand image is critical to your long term success. This video will introduce you to the element of branding in private duty home care.Read more and watch the video...
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What's Your Average Client Length of Stay?
Several weeks ago I wrote an article about the overall dollar value of a client. I talked about how we created a case study with one of our home care companies by looking at all of their clients for a year, and calculating their average length of stay and average billing per month. Then we multiplied the billing per month by the length of stay in months to get the total dollar value of a client.
Well one of the key ingredients in that calculation is the ALOS - Average Length of Stay.
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Coming to a City Near You . . .
A Live Workshop or Private Duty Field Trip sponsored by
The Academy for Private Duty Home Care®
What are you doing on a regular basis to increase the knowledge and skill to grow your home care business?  Business leaders learn in different ways. Some are readers. Some prefer online learning. Others want to learn in a classroom setting where they can interact with other business owners. If you are a classroom learner who really likes engaging with other private duty home care owners, you will want to join us for one of our upcoming live workshops. June and July will be peak times to get together with other successful business owners to get those new ideas to grow your business.
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6 Critical Areas for Future Survival of Your Home Care Agency
By Ginny Kenyon, Principal at Kenyon Home Care Consulting
Times are changing for  the health care industry. Hospitals are penalized for readmissions for AMIs and pneumonia. Last year was the first year hospitals experienced the take backs. P hysicians are under pressure to improve patient outcomes or they, too, will see reductions in compensation. Medicare Home Health and Hospice is not far behind in "pay for performance".
With increased competition in the private duty market, long-standing agencies are beginning to experience decreased referrals. Add the major changes to the system with the Affordable Care Act and we are moving into uncharted waters for the health care industry. How can you ensure your home care agency survives the future?
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Is Private Duty Accreditation for YOU?
Join the professionals at ACHC in their brand new office building in Raleigh, NC on May 30, 2013 for "Achieving Private Duty Accreditation".  One of the growing trends in private duty home care is the accreditation of home care companies to demonstrate their commitment to quality of care. In fact, the state of North Carolina has passed a new law requiring certain private duty companies to be accredited. The Accreditation Commission for Health Care was one of the first accrediting agencies to establish quality standards for private duty home care that are separate from the standards for home health care.Read more...
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LinkedIn Group Update
 We are very excited to see that our discussion group, The Leading Home Care Network on LinkedIn has reached 4,000 members. This group has grown steadily over the past year, the continues to experience great interactive discussions.
Here are some of the most recent discussions in the group:
This is a closed group, and membership is limited to leaders in home health, hospice, and private duty home care companies. We do not allow vendors, recruiters, or people who are not related to home care. This limited membership means that all of the posts are relevant to you and the things that you are interested in reading and discussing. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 245
May 22, 2013
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Upcoming Events
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MAY WEBINAR
"Grow Your Business with Branding and Direct to Consumer Marketing"
With Bob Roth and
Stephen Tweed
May 23, 2013
4:00 pm eastern
What does it take to grow your private pay home care company into a $3 plus million dollar business? You'll hear the answers to this question when Bob Roth, Managing Director of Cypress Home Care Solutions in Phoenix, AZ joins us to describe the consumer marketing and branding techniques he and his company have used to become one of the leading companies in the Valley of the Sun.
PRIVATE DUTY FIELD TRIP
June 12-13, 2013
Phoenix, Arizona
at
Cypress Home Care Solutions
Bob Roth and Scott Spangler are excited to host their second Private Duty Field Trip to take you behind the scenes to show you how their $3+ million private duty company works. You'll get to see how their company works on a daily basis and then you'll have the opportunity to pick their brains and ask any questions you want. What better way for you to learn how to grow your business than from someone who has done it from the ground up!
READ MORE AND REGISTER TODAY!
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SERVING MORE CLIENTS
ONE-DAY LIVE WORKSHOP
June 18, 2013
Chicago, Illinois
In these times of turbulent change in home care, the strongest, fastest growing companies will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from research conducted by Leading Home Care, and from the Private Duty Benchmarking Study conducted by Home Care Pulse. Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more clients.
Hosted by the Illinois Homecare and Hospice Council.
READ MORE AND REGISTER TODAY!
Note: Premium Members of The Academy receive a discounted registration rate for this workshop. Look for an email from Jill Scott with your registration discount information.
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NEW Webinar Recordings in the Academy Store!
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The following web conference recordings have been added to the Academy Store: |
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Private Duty Field Trip
June 12-13, 2013
Phoenix, Arizona
at
Cypress Home Care Solutions
Come to Phoenix where you can see first-hand the daily operations of a $3+ million private duty company and then spend the afternoon with the owners asking questions and picking their brains about how you can grow your private duty home care company.
Bob and Cypress Home Care Solutions just won the Ethics Award from the Better Business Bureau and are recognized as one of the top home care companies in Arizona! You don't want to miss the opportunity to learn from one of the best!
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"Serving More Clients"
One-Day Live Workshop
June 18, 2013
Chicago, IL
Hosted by Illinois Homecare and Hospice Council
In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from research conducted by Leading Home Care, and from the Private Duty Benchmarking Study conducted by Home Care Pulse. Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more clients.
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