|
|
Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
|
|
Top Techniques for Marketing Directly to Consumers in Private Duty Home Care
By Stephen Tweed, CSP 
According to the 2013 Private Duty Benchmarking Study, 25% of home care companies focus primarily on Consumer Marketing, and 75% focus on referral marketing.
What's your focus for marketing?
Pick one. You can focus on consumer marketing. You can focus on referral marketing. You can't focus on both at the same time. In 25 years of working with highly effective home care companies, I've never seen anyone do both well
Today we will focus our discussion on consumer marketing. I've seen it work very well.Read more... |
|
Video of the Week: Private Duty Marketing
By: Stephen Tweed What techniques are you using to  make your telephone ring? What marketing methods have worked most effectively for you this past year? Are you focusing on marketing directly to consumers, or marketing to referral sources? Our Video of the Week gives you an overview of the research we have done at Leading Home Care and The Academy for Private Duty Home Care into the most effective techniques for generating inquiries and referrals that turn into admissions. Read more and watch the video... |
|
Only One Space Left for May Private Duty Field Trip to Louisville, KY
 Registrations have been coming in steadily for the upcoming Private Duty Field Trips being sponsored by The Academy for Private Duty Home Care. There is only one space left for the May field trip to Elder Care 4 Families in Louisville, KY.
There are still spaces available for our June field trip to Cypress Home Care Solutions in Phoenix, AZ, but they are going fast as well. Our last trip to Cypress in January was a tremendous success. Take a look at the video, and hear from three of the field trip participants. Read more and watch the video... |
|
Easy, Affordable and Results-Oriented: Go to Market with corecubed's MOST Program
By Merrily Orsini, President and CEO of corecubed
 Because home care is an "at need" service (meaning most people don't pay attention to local services or service providers until the need arises), the key to successful home care marketing is being found and contacted when that need arises. Merrily Orsini, MSSW, President and CEO of corecubed, is a pioneer in the home care industry, and has been working either in home care or for home care agencies since 1981. Throughout her long and successful career, her marketing strategy has been centered on meeting the needs of the clients and their families. She has also found that being a helpful resource for potential referral sources, providing them with useful educational information and materials that they or their clients can use, is a much more effective marketing strategy than simply delivering sales or promotional materials, especially when the educational information is delivered regularly, is of high quality and is differentiated for the target.
|
|
Home Care Business Management Software Not Just for Scheduling: Tips & New Trends
By Rick Morey, HomeTrak Software
Rule number one for running a successful, profitable home care company: it is essential to have an efficient, cost effective administrative operation. A hard fact of the homecare industry is that the location of an agency, to a large extent, dictates the billing rates as well as caregiver pay. Therefore, agency profitability is primarily dependent on how efficiently the company is run. Software, used in the right way, helps agencies become more productive and more profitable.
|
|
"Leading Home Care Network" LinkedIn Group Has Reached 4,000 members
 We are very excited to see that our discussion group, The Leading Home Care Network on LinkedIn has reached 4,000 members. This group has grown steadily over the past year, the continues to experience great interactive discussions.This is a closed group, and membership is limited to leaders in home health, hospice, and private duty home care companies. We do not allow vendors, recruiters, or people who are not related to home care. This limited membership means that all of the posts are relevant to you and the things that you are interested in.Read more... |
|
Special 4-Part Webinar Series: Taking Action on the 2013 Study
Purchase your copy of the 2013 Private Duty Benchmarking Study and receive a free access to the 4-part live webinar series "Taking Action on the 2013 Study" with Aaron Marcum, Founder of Home Care PulseŽ, and the Annual Benchmarking Study™.
May 16th - Part 1: Finance
May 23rd - Part 2: Sales & Marketing
May 30th - Part 3: Operations & Quality Management
June 6th - Part 4: Recruitment & Retention (with Stephen Tweed)
With this special in-depth, 4-part webinar series (a $399 value), you'll discover new insights and key strategies from the 2013 Study to grow and build your home care business. Plus, you'll be able to follow along in your own copy of the 2013 Study. Only those who own the 2013 Study can participate in this special webinar series. If you have already purchased the Study you should have received a link, via email, to register for the free webinar series.
If you haven't purchased your copy of the 2013 Study, you can purchase your copy today . Once you have purchased the Study you will receive a link, via email, to register for the 4-part series.
|
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
|
| Issue Number | 244
May 8, 2013
|
|
Upcoming Events
|
 MAY WEBINAR
"Calculating the Cost of a Bad Hire"
With Stephen Tweed
May 9, 2013
4:00 pm eastern
In this interactive web conference, Stephen Tweed will demonstrate the brand new Bad Hire Calculator. This is a tool that was created by the team at Caregiver Quality Assurance that enables you to use your own numbers to calculate precisely how much it costs to make a bad hiring decision. (Note: This webinar is free to CQA members. You should have received an email from Diane West with your registration link.)
(Also note: This webinar is free to Premium Members of The Academy. You should have received an email from Jill Scott with your registration link.) 
MAY WEBINAR
"Grow Your Business with Branding and Direct to Consumer Marketing"
With Bob Roth and
Stephen Tweed
May 23, 2013
4:00 pm eastern
What does it take to grow your private pay home care company into a $3 plus million dollar business? You'll hear the answers to this question when Bob Roth, Managing Director of Cypress Home Care Solutions in Phoenix, AZ joins us to describe the consumer marketing and branding techniques he and his company have used to become one of the leading companies in the Valley of the Sun.
PRIVATE DUTY FIELD TRIPS
Here are the two upcoming Private Duty Field Trip dates and locations:
May 15-16, 2013
Louisville, Kentucky
at
Elder Care 4 Families
READ MORE AND REGISTER TODAY!!
June 12-13, 2013
Phoenix, Arizona
at
Cypress Home Care Solutions
READ MORE AND REGISTER TODAY!
~~~~~~~~~~~~~~~~~~~~~~
SERVING MORE CLIENTS
ONE-DAY LIVE WORKSHOP
June 18, 2013
Chicago, Illinois
In these times of turbulent change in home care, the strongest, fastest growing companies will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from research conducted by Leading Home Care, and from the Private Duty Benchmarking Study conducted by Home Care Pulse. Then he will guide you in developing a highly effective sales, marketing, and public relations strategy to get more referrals, convert more admissions, and serve more clients.
READ MORE AND REGISTER TODAY!
Note: Premium Members of The Academy receive a discounted registration rate for this workshop. Look for an email from Jill Scott with your registration discount information.
|
|
NEW Webinar Recordings in the Academy Store!
|
The following web conference recordings have been added to the Academy Store: |
|
|
|
| |
|
Private Duty Field Trips
June 12-13, 2013
Phoenix, Arizona
at
Cypress Home Care Solutions
|
There's no better way to learn how to grow your home care business into a multi-million dollar enterprise that to go deep inside with someone who has already done it.
The Private Duty Field Trip is a unique experience where you will have the opportunity to spend a day inside a $3 million+ private duty business. The owners will show you through their offices, introduce you to key team members, describe their organization structure, and show you their internal processes.
Then you'll have time to sit around the conference table and ask questions. No holds barred. Ask anything you want. These incredible business owners are willing to open up their hearts, their minds, and their businesses to help you do what they have done ... build a highly successful private duty business that makes a lasting impact on their clients, families, caregivers, and employees. And, that makes a lot of money.
| |
|
|
|
