Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
|
|
Baby Boomers to Inherit $ Trillions
By Stephen Tweed, CSP  We've heard for several years now about the trillions of dollars that members of the Baby Boom Generation will inherit. However, we have not seen many actual numbers.This past Saturday, I was flying back to Louisville and picked up a copy of the Wall Street Journal, Weekend Edition in the airport news stand. In the WSJ Money Magazine
that was included in the newspaper, there was an article on this very issue with some hard numbers. Here's what they said:
- Baby Boomers are expected to inherit $7.6 trillion over their lifetimes
- The annual GDP of China is $7.3 trillion.
- In 2011, there were nearly 14 million people with a net worth of $500,000 to $1 million.
- There were nearly 9 million people with a net worth of $1 million to $5 million
- There were about 1 million people with a net worth of $5 million or more
Who says people can't afford to buy home care services? We just need to find them. Read more... |
|
Video of the Week:
Private Duty Sales
 In this week's video, Stephen Tweed, CEO of Leading Home Care ... a Tweed Jeffries company describes the Seven Step Relationship Selling Process, and gives you some proven techniques to increase your income by using this proven process.
|
|
Hiring Top Sales Talent in Private Duty Home Care
By Stephen Tweed
Perhaps the one frustration I've heard this year from talking with hundreds of private duty home care business owners is their inability to find and keep high performing sales people.  All the research points to using direct sales calls on high potential referral sources to generate new referrals that turn into admissions.
There's also plenty of information to show that no one can sell home care like the owner. No one else has your knowledge and your passion for your business. No one can sell you like you.
|
|
Recorded Web Conferences Now Available for Purchase in Academy Store
By: Jill Scott, Manager of Member Services
We understand that your schedules do not always allow for you to attend the live broadcasts of our monthly web conferences and we have good news for you! For those of you that missed any of the live web conferences we have been holding each month since July 2012, the recordings are now available for purchase and online viewing through the Store on the Academy for Private Duty Home Care website.
|
|
LinkedIn Update
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look.
We have created a group on LinkedIn for Registered and Premium Members of the Academy. We'd love for you to join this community of fellow members of the Academy for Private Duty Home Care to ask questions, share information and support each other in your businesses. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutyacademy.org. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
|
| Issue Number | 240
March 13, 2013
|
|
Upcoming Events
|
MARCH WEBINAR"HIRING TOP TALENT IN PRIVATE DUTY HOME CARE"With Stephen TweedTOMORROW!!March 14, 2013 4:00 pm eastern In this interactive web conference, Stephen Tweed will give you the latest research into the most effective methods for recruiting and selecting talented individuals who can actually make sales calls and bring in referrals that turn into admissions. Stephen will show you how and where to place ads for top sales reps. He'll describe how to write ad copy that attracts true sales professionals. He'll show you how to interview and select the cream of the crop from your applicants, and he'll describe an on-boarding process to help them hit the ground running.
READ MORE AND REGISTER TODAY!!
~~~~~~~~~~~~~~~~~~~~~~
MARCH WEBINAR
"Selling Private Duty to Physicians" With Dr. M. Tray Dunaway and Stephen Tweed March 28, 2013
4:00 EST
In this interactive web conference, Stephen Tweed teams up with M. Tray Dunaway, MD, to explore the business of practicing medicine, and how doctors work and think. Then Dr. Dunaway will give you his secrets to success in selling home care to physicians. He'll explain why doctors don't understand private duty, and what you can do to bridge that gap. He'll describe in detail the best ways to get past the gatekeeper, how to develop rapport with the doctor, and how to describe your ideal client. Then he'll teach you how to close the sale.
|
|
Together, Michael Sullivan and Stephen Tweed have created a plan of attack to penetrate the big money world of Bank Trust Officers and Other Trusted Advisors. Using the Seven Step Relationship Selling Process, they demonstrate how to identify and reach out to the gatekeepers of wealthy families capable of purchasing private pay home care.