Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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Recalculating: Sing Along with The GPS Girl
By Stephen Tweed, CSP  This past weekend, I was in San Francisco for the annual winter workshop of the National Speakers Association. It's my time to be a student and learn more about the business of being a professional speaker, and to have family time with my speaking buddies from around the world.One of the highlights of this workshop was the Saturday evening dinner and entertainment. It was amazing. The concert was presented by NSA member Karen Jacobson from New York City. If you have a GPS in your car, you know Karen. She's The GPS Girl.Growing up in the tiny town of McKay, near Australia's Great Barrier Reef, she dreamed of having her songs played on the radio, but she never imagined all of the people who would hear her voice. Karen is the voice of your global positioning system, and is heard in over 25 million cars around the world. Read more... |
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Video of the Week: Competitive Advantage
 What is it that makes your home care company unique?
What is your primary source of competitive advantage in your local marketplace?
In this week's video, Stephen Tweed will discuss the seven sources of competitive advantage, and how you can use these strategies to define your
uniqueness, serve more clients, and grow your business.
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Benchmark your Private Duty Business
How do your revenues compare to other home care companies in your region?
How does your gross margin help you drive more profitability?
Which marketing techniques are more effective in a company your size?
Which caregiver recruiting methods will get the caregivers you need to grow your business?
These are just a few of the questions that will be answered by the 2013 National Private Duty Benchmarking Study being  conducted by Home Care Pulse and the Home Care Association of America. Leading Home Care and The Academy for Private Duty Home Care are delighted to be a sponsor of this study, and we have shared in the design of the questions.
To Get Good Data, You Need to Participate
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Private Duty 101 Accreditation Workshop from ACHC
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LinkedIn Update
 The Leading Home Care Network discussion group on LinkedIn has just passed 3,7 00 members. Check in to see the latest discussions:
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 239
February 27, 2013
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Upcoming Events
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FEBRUARY WEBINAR
"Throw the Rabbit: The Ultimate Approach to Three Dimensional Selling in Private Duty Home Care" With Joe Bonura and Stephen Tweed February 28, 2013
4:00 EST
In this interactive web conference, Stephen Tweed will team up with Joe Bonura, an internationally known expert on sales and customer service to show you how to "Throw the Rabbit" to open the door to those high potential prospects.
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Together, Michael Sullivan and Stephen Tweed have created a plan of attack to penetrate the big money world of Bank Trust Officers and Other Trusted Advisors. Using the Seven Step Relationship Selling Process, they demonstrate how to identify and reach out to the gatekeepers of wealthy families capable of purchasing private pay home care.