Private Duty Today
Greetings!

... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies.  If you want to grow your business, serve more clients, and make more money, this is the newsletter for you. 

Please enjoy this newsletter, and join our interactive community.

Best regards,
Stephen Tweed
CEO
Leading Home Care

Goals, Roles, and Relationships to Grow Your Business in 2013!
  
By Stephen Tweed

It's New Year's Day, and I'm on a plane from Louisville, KY to Phoenix, AZ for a couple of weeks of work out here in the sunshine.   As I'm flying along at 30,000 feet, I'm thinking about my own business in the coming year.  I generally like to take some time over the holidays to do an assessment of our business for the past year, and do some visioneering of our business in the coming year. 
 
One important element of getting ready for the coming year is to look at your Goals, Roles, and Relationships.

Read More ...  
 
Learn from the Best
Cypress #1 page
Last year I was attending the annual convention of our National Speakers Association.  One of the speakers was a colleague by the name of Marty Grunder, who owns and operates a highly successful landscaping business.  Marty also speaks and consults for owners of other landscaping businesses.

In his presentation, Marty described his  Green Industry Expert Field Trip. He brings ten owners of smaller landscaping businesses to his location near Dayton, Ohio, for a one day visit.  He shows them in detail how he does his business, and gives them an opportunity to see his company in action.

When I heard this concept, I immediately knew that we had to offer this to our clients in private duty home care.  It's taken about two years to put it together, but here it is.

I'm pleased to announce to you the Private Duty Experts Field Trip.
 

Grow Your Business in 2013
Academy Logo (r)
The Academy for Private Duty Home Care
invites you to Orlando, Florida on February 19 and 20, 2013 for the Grow Your Business workshop.  This two day event will bring you the latest ideas and information on how to make your phone ring, convert more callers to customers, increase your billable hours, and make more money. 

Read More...

Lined In 3D logo

The Leading Home Care Network discussion group on LinkedIn has just passed 3,400 members.  Check in to see the latest discussions:

The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care.  There's no blatant advertising or unrelated posts to waste your time.  Take a look.

ABOUT US
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada.  This newsletter is published by Leading Home Care ... a Tweed Jeffries company.

Permission to Reproduce. 
Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email [email protected].
Issue Number
235
January 2, 2013
In This Issue
Goals, Roles and Relationships to Grow Your Business in 2013
Learn from the Best
Grow Your Business in 2013
LinkedIn Update
Upcoming Events

CQA Seal  

  

"Finding Top Talent in Private Duty Home Care"

 

 with Diane West and  

Stephen Tweed

    

January 10, 2013   

4:00 pm EST

  

One of the biggest challenges facing owners of fast growing private duty home care businesses will be finding enough high quality caregivers to meet the growing demand for your services. As the economy improves and unemployment declines, your ability to recruit the caregivers you need will become more critical to your success.

 

In this high-impact interactive web conference, Stephen Tweed will give you the results of the latest research conducted by Leading Home Care ... a Tweed Jeffries into the top techniques for recruiting high quality caregivers for private duty home care. You'll get tips and techniques for writing great ad copy that attracts the best candidates, and you'll learn where to place those recruiting ads to provide a steady stream of top applicants.
 

 

NOTE: Registration and payment are required.

This Web Conference is FREE to members of Caregiver Quality Assurance
~~~~~~~~~~~~~~~~~~~~~~
Academy Logo
JANUARY WEBINAR

Six Secrets of Selling Private Duty Home Care 

With Stephen Tweed

  

 January 24, 2013
4:00 EST

There are over 18,000 private duty home care companies in America. They are not all in your city. It just seems that way. Home Care is more competitive than ever before. There are more companies out there trying to take away your referral sources than any time in the history of our industry.

  

Research conducted by Leading Home Care ... a Tweed Jeffries company shows clearly that the single most effective technique for bringing in high quality referrals that convert to admissions is making direct sales calls to high potential referral sources.

  

In this interactive web conference, Stephen Tweed will describe the latest research by Leading Home Care, and give you The Six Secrets of Selling Private Duty. Whether it's you - the owner - or a dedicated sales professional making the calls, these six secrets will open more doors and close more sales than anything else you've tried.

READ MORE AND REGISTER TODAY!


~~~~~~~~~~~~~~~~~~~~~~~~~

PRIVATE DUTY FIELD TRIP

Phoenix, Arizona

January 24- 25, 2013
 
A unique experience where you and eleven other owners will have the opportunity to spend one full day inside a $3 million+ private duty business. 
 
There's no better way to learn how to grow your home care business into a multi-million dollar enterprise that to go deep inside with someone who has already done it. 
 

This event is limited to twelve people.

 
~~~~~~~~~~~~~~~~~~~~~~

GROW YOUR BUSINESS
2-DAY LIVE WORKSHOP

Orlando, Florida

February 19 & 20, 2013
Doubletree Orlando at Seaworld

With Stephen Tweed

  

  

In these times of turbulent change in home care, the strongest, fastest growing companies will survive.  This high-impact workshop is designed to give you the latest insights into how you can grow your business by serving more clients and increasing your billable hours.   

  

You'll learn techniques to save you time and reduce your stress, and we'll show you want you need to know to make more money.

You can attend both days, or select the one that best fits your needs.  You can come one day and send another person for the second day.  We're here to help you get the information you need to grow your business and get ready for the future.

  

  
Quick Links
Private Duty Today
Leading Home Care
Caregiver Quality Assurance
National Private Duty Association
CQA Seal
 
Finding and Keeping  Top Talent

and

Six Secrets to Selling Private Duty Home Care
Feedback from our readers shows that the number one area of interest is "how to grow your business".  At Leading Home Care, The Academy for Private Duty Home Care, and Caregiver Quality Assurance, we are committed to providing you with the latest information from our research on the best techniques to grow your business.

Beginning in January, 2013, we will be offering you two live web conferences each month to help you and your team develop the knowledge, skills, and motivation to do what it takes to bring in more clients.

On the Second Thursday of each month, we'll bring you a live web conference from Caregiver Quality Assurance to help you find and keep top talent in your company.

On the Fourth Thursday of each month (except November and December when they will be on the third Thursday) we will bring you a live web conference on the latest techniques for sales, marketing, and public relations to make your phone ring.

This month - January 2013:

Thursday, January 10th - 4:00 pm eastern time
"Finding and Keeping Top Talent in Private Duty Home Care"

(This web conference is FREE to Members of Caregiver Quality Assurance)

Thursday, January 24th - 4:00 pm eastern time
"Six Secrets to Selling Private Duty Home Care"