Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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Merry Christmas and Happy New Year
We, at Leading Home Care and The Academy for Private Duty Home Care, would like to wish you and yours a very Merry Christmas and Happy New Year! Thank you for being loyal readers and customers. We look forward to helping you grow your business so that 2013 is your best year yet!
 We also want to send our condolences and prayers of healing to those that have been affected by recent tragedies, especially the one at Sandy Hook Elementary in Newtown, Connecticut. This is supposed to be a season of joy and happiness and we hope that those affected can find peace and comfort during the holidays and always.  |
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Top Trends for 2013 in Private Duty Home Care
By Stephen Tweed 
You've worked hard this year to grow your home care business. If you are like the typical company, your revenue is probably up by 15 to 17%, your total revenue is just over $1,100,000, and your owners income and net profit was around $130,000. If you are above the median, your revenue and your personal income are higher.
What can you expect for 2013? Well, we've been watching the trends, and paying attention to the changes that are taking place that will affect owners of home care businesses. Here are the top five trends you can watch for next year.
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Hiring Sales People: The Toughest Task in Home Care
By Stephen Tweed
It's very clear to me. The most difficult task you will face as the owner, CEO, or administrator of a successful home care business is recruiting, selecting, training, and retaining sales professionals. This year alone, I have talked with at least a dozen owners who have failed miserably in making a hiring decision for a sales rep. It looked like they have found a wonderful person with great sales experience and tremendous potential. Six months later, the person was not bringing in enough new clients to cover their cost, and they were gone. It most of these cases, the sales rep was terminated by the owner. In several cases, the sales person was frustrated by their own inability to get new business, and they quit.In either case, it is frustrating and expensive. You've used up a lot of your valuable time, spent a lot of money, and don't have the business growth you were hoping for.
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Learn from the Best
 Last year I was attending the annual convention of our National Speakers Association. One of the speakers was a colleague by the name of Marty Grunder, who owns and operates a highly successful landscaping business. Marty also speaks and consults for owners of other landscaping businesses.In his presentation, Marty described his Green Industry Expert Field Trip. He brings ten owners of smaller landscaping businesses to his location near Dayton, Ohio, for a one day visit. He shows them in detail how he does his business, and gives them an opportunity to see his company in action.When I heard this concept, I immediately knew that we had to offer this to our clients in private duty home care. It's taken about two years to put it together, but here it is.I'm pleased to announce to you the Private Duty Experts Field Trip. |
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Grow Your Business in 2013
The Academy for Private Duty Home Care invites you to Orlando, Florida on February 19 and 20, 2013 for the Grow Your Business workshop. This two day event will bring you the latest ideas and information on how to make your phone ring, convert more callers to customers, increase your billable hours, and make more money. Read More...
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The Leading Home Care Network discussion group on LinkedIn has just passed 3,000 members. Check in to see the latest discussions:
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 234
December 19, 2012
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Upcoming Events
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"Capture the Caller: Turning Inquiries into Admissions in Private Duty Home Care"
with Barbara Akst and Stephen Tweed
December 20, 2012
4:00 pm EST
Don't miss this interactive web conference designed to give you the latest techniques to turn inquiries into admissions, and grow your home care business.
Barbara Akst is a nationally known expert in improving the ability of home care companies to convert inquiries into admissions and she will be our special guest on this month's web conference with Stephen Tweed.
NOTE: Registration and payment are required.~~~~~~~~~~~~~~~~~~~~~~
PRIVATE DUTY FIELD TRIP
Phoenix, Arizona
January 24- 25, 2013
A unique experience where you and eleven other owners will have the opportunity to spend one full day inside a $3 million+ private duty business.
There's no better way to learn how to grow your home care business into a multi-million dollar enterprise that to go deep inside with someone who has already done it.
This event is limited to twelve people.
~~~~~~~~~~~~~~~~~~~~~~GROW YOUR BUSINESS
2-DAY LIVE WORKSHOP
Orlando, FloridaFebruary 19 & 20, 2013Doubletree Orlando at SeaworldWith Stephen Tweed In these times of turbulent change in home care, the strongest, fastest growing companies will survive. This high-impact workshop is designed to give you the latest insights into how you can grow your business by serving more clients and increasing your billable hours. You'll learn techniques to save you time and reduce your stress, and we'll show you want you need to know to make more money. You can attend both days, or select the one that best fits your needs. You can come one day and send another person for the second day. We're here to help you get the information you need to grow your business and get ready for the future.
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