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Greetings!
... to Private Duty Today, the electronic newsletter for owners, CEOs, and administrators of private pay non-medical home care companies. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community.
Best regards,
Stephen Tweed
CEO
Leading Home Care
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Private Duty is the Talk of the Town at NAHC
By Stephen Tweed 
I've just returned from Orlando, Florida and the 2012 National Association for Home Care and Hospice annual meeting and exposition. Thousands of leaders from home health care, hospice, and private duty home care gathered to get the latest information on health care reform, government regulations, trends in clinical care, and new marketing ideas.While there was a track that was focused on private duty home care, and a reception for members of the Private Duty Home Care Association (a NAHC affiliate), we also heard a lot of conversation about private duty in the leadership track. Speakers on leadership in home health and hospice frequently mentioned private duty.That's Good News and Bad News ...
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Unleash the Power of Vision in Your Agency
One of the highlights of the National Association for Home Care & Hospice annual convention in Orlando this week was hearing John DeHart, the co-Founder and CEO of Nurse Next Door, in Vancouver, BC, Canada.
Nurse Next Door is the largest private duty franchise in Canada, with over 60 offices, and has just begun offering franchises in the US. I had the privilege of speaking for Nurse Next Door at their annual franchise partners conference last week in Vancouver.
John presented a powerful program on how to Unleash the Power of Vision in Your Agency. It is based on his personal experience in creating a clear vision for the company, and building on their core values.
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What Demographics in China Can Teach Us About Home Care in the USA
As you know, tracking the forces and trends shaping the future of home care in America is one of our core competencies here are Leading Home Care and Private Duty Today. My friend and professional speaking colleague, Dan Burrus, is an  internationally known business and technology futurist. His email newsletter, Daniel Burrus' Strategic Insights often contains ideas and insights that are helpful to understanding the future of home care in America. Here's an example:
"Demographics provide an excellent source of hard trends that can give us a powerful window into the future of any nation. Currently, China has 8.5 million elderly and 180 million people over age 60. That's a lot of people getting older every year, but that's today. If we jump ahead 20 years, they will have over 360-million people over age 60. That's a huge number, especially when you consider that China has not built a strong social safety net to provide pensions, affordable healthcare, or homes for the elderly. ...
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The Leading Home Care Network discussion group on LinkedIn has just passed 3,000 members. Check in to see the latest discussions:
The Leading Home Care Network is a closed group, and we limit membership to active owners, CEOs, administrators, and senior staff members in home health, hospice, and private duty home care. There's no blatant advertising or unrelated posts to waste your time. Take a look. |
Private Duty Today is the leading electronic newsletter for owners, CEOs, and administrators of private pay, non-medical home care companies in the US and Canada. This newsletter is published by Leading Home Care ... a Tweed Jeffries company.
Permission to Reproduce. Articles from this issue may be reprinted by home care companies and home care associations. Permission is granted provided that the author and publication are given credit, and provided that the article is used verbatim in its entirety. All reprints must be accompanied by a mention of our website, at www.leadinghomecare.com and/or www.privatedutytoday.com. Reprints of articles published online must have a link. Other use of this content is available with written permission only. To request permission, please email Jill@leadinghomecare.com. |
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| Issue Number | 230
October 24, 2012
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Upcoming Events
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"
Building Your Brand with Consumer Marketing:
Top Techniques for Marketing Directly to
Home Care Consumers
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with Stephen Tweed
October 25, 2012
4:00 pm EDT
THERE'S STILL TIME TO REGISTER!!!
In these highly competitive times in home care, the strongest, fastest growing companies with the best known brand names will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care. He will guide you in developing a highly effective marketing and public relations strategy to get more inquiries directly from consumers.
In this highly interactive learning process, you will experience a proven process for communicating with your customers and potential customers. Our research shows that the most frequent caller to a private duty home care company is the oldest daughter of the client. This workshop will show you how to reach out to oldest daughters, identify the issues they are concerned about, and provide solutions that are sure to build your business.
Registration will close at 3:00 pm EST on October 25, 2012.
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| Marketing to Die For... Without Killing Your Budget |
What does it take to grow a Private Duty Home Care business
from Zero to nearly $3.5 million in only 3½ years?
It takes innovation, creativity, passion, and persistence.
In this down-home, practical marketing manual, Angie Landmesser and Trisha Menoni give you the details of their innovation and creativity. They show you step by step how to apply their ideas to get more referrals that turn into admissions. They'll stimulate your thinking to come up with your own innovative ideas that will work for you in your marketplace.
| Order Your Copy Today!
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