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October 17, 2012
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Issue No. 5
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Greetings!
... to Caregiver Quality Today!, the electronic newsletter for recruiting, selecting and retaining in-home care staff for home health, hospice, and private duty home care. If you want to grow your business, serve more clients, and make more money, this is the newsletter for you.
Please enjoy this newsletter, and join our interactive community. Best regards, Diane West
Program Manager
Caregiver Quality Assurance (TM)
Leading Home Care ... a Tweed Jeffries company
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Creating Competitive Advantage Through Caregiver Quality
There are over 17,500 private duty home care companies in America. They are not all in your town. It just seems that way.
Private duty home care is more competitive than ever before, and those companies who will grow and prosper in the future will be those that can clearly differentiate themselves from their competitors. It's what we call, "Creating Unfair Competitive Advantage".
If you have heard me speak at state or national home care association meetings or a corporate conference, you've probably heard me talk about the Seven Sources of Competitive Advantage. To be successful, I believe you need to focus on one, two, or three of these seven to create a truly unique company that is different from your local competition.
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What's more important when hiring caregivers ... attitude or skill?
By Diane West
Program Manager 
Caregiver Quality Assurance (TM)
After years of talking with home care owners about high turnover it's become clear that selecting caregivers with a great attitude is more important than selecting based on skill. This type of thinking, however, will require a change of mind-set for many home care companies.
Yes, it's important, sometimes required, for a caregiver to have certain skills and/or certifications. However, if someone has the right attitude you can teach them the skills necessary to do their job. Look at your best caregivers. What is the common thread? Yep, that's what we thought ... they have a can-do attitude. You know you can count on them to fill in on short notice, stay late if necessary and they have a passion for their work. Clients notice this too!
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 One of the benefits of belonging to the Caregiver Quality Assurance program is the opportunity to interact with other members through the CQA discussion group on LinkedIn. This is a closed group, and limited only to memers of the CQA program.The hottest topics of discussion in the group recently have been:- Tips on navigating the CQA dashboard
- What are some sure fire ways to say "no thanks" to applicants
- CQA Members get a discount on Liability Insurance
- Is anyone tracking benchmark data for assessment results related to caregiver performance
- Using the pre-employment assessment to match caregivers to clients.
- How has using the assessments impacted your company?
- Exit interviews - are they part of the process?
If you would like to be part of an interactive group discussing tools, tips, and techniques to recruit, select, hire, train and retain the highest quality caregivers, you'll want to become a member of Caregiver Quality Assurance. |
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Caregiver Quality Assurance is a division of Leading Home Care ... a Tweed Jeffries company. Members of the CQA program use the online assessment process to hire and retain high quality caregivers. They then use the CQA Seal and the elements of the program to create competitive advantage in the marketplace.
If you want to have a business built on caregiver quality, and the ability to create competitive advantage in your local marketplace based on caregiver quality, then you'll want to become a member of Caregiver Quality Assurance.
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Upcoming Events:
October Webinar:
"Building Your Brand with Consumer Marketing: Top Techniques for Marketing Directly to Home Care Consumers"
With Stephen Tweed
October 25, 2012
4:00 pm - 5:00 pm EST
In these highly competitive times in home care, the strongest, fastest growing companies with the best known brand names will survive. In this high impact, interactive workshop, Stephen Tweed will share with you the latest insights from the research conducted by Leading Home Care. He will guide you in developing a highly effective marketing and public relations strategy to get more inquiries directly from consumers.
In this highly interactive learning process, you will experience a proven process for communicating with your customers and potential customers. Our research shows that the most frequent caller to a private duty home care company is the oldest daughter of the client. This workshop will show you how to reach out to oldest daughters, identify the issues they are concerned about, and provide solutions that are sure to build your business.
Read more and
register today!
*NOTE: YOU MUST REGISTER (AND PAY) AHEAD OF TIME. REGISTRATION WILL CLOSE 30 MINUTES BEFORE THE WEBINAR BEGINS TO ENSURE EVERYONE RECEIVES THE ACCESS INFORMATION.
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Get the
Best:
9 Steps to Hiring High Quality Caregivers
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What do you get when you combine the latest behavior and attitude assessment technology with more than 30 years of first hand experience? You get 9 steps that will help you create a private duty caregiver recruitment, selection and retention system that will take your company, and your bank account, to the next level.
This 82 page e-book contains everything you'll need in a simple step-by-step format. Not only will you learn the 9-step process for selecting quality caregivers, but you'll also have all of the forms you'll need to get started. Finally you'll have a primer on the legal issues you'll face when using pre-employment assessments and behavioral interviewing techniques. | Order Your Copy Today!
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