Pop-up & Parklets Popping up Everywhere - For Good Reason
When the recession hit, retail space was readily available. Businesses willing to scoop up that available space were scarcer. Say hello to pop-up stores. Affordable retail spaces, minus long expensive contracts, are appealing to new shop owners who are testing the waters, and for established retailers looking for another outlet for their goods or services. Pop-up stores create an element of surprise for shoppers. Retail stores, museum exhibits, restaurants and more have made this form of retailing a staple in malls and small towns are jumping on the phenomenon.
Check out the transformation of one small town led by a group of college students who combined a pop up business with "parklets" (parking spots transformed into more sidewalk space, as seen here on the east side of Milwaukee).
The future of pop-up stores is limitless. As they continue to evolve they are becoming centers that extend the conversations that companies are currently having with their customers via social media. What products do their customers like? What can they improve on? They can become an easy and affordable way to test new products, concepts or neighborhoods without making a commitment. No marital contract necessary!
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Product Profile: conVerd Board
We love this product and even better we love this company's environmentally friendly philosophy.
conVerd (spelled with a small "c") Board is an eco-friendly paper based signage option, manufactured by ConVerd (capital "C"). It is made from FSC (forest stewardship council) certified paper and is fully recyclable.
It can be used as a green solution for hanging signage, indoor POP displays and window signage. The best part? Rave reviews state it is very affordable.
Contact us for more information on how we can incorporate conVerd into your next display or merchandising project.
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Save the Date!
Next Retail Rally Event October 1st
We're having a Retail Meetup that is all about fun! Socialize and network with other independent retailers at our first happy hour event taking place on October 1, from 4:30 - 7:30 p.m. at the cool, new Rail Hall in historic Walker's Point. Entertainment, hors d'oeuvres, cash bar and plenty of time to learn and share with other indies await you! Share your retail story in our video booth. Our past Rallies have had great turnouts with lots of positive feedback. Hear what one attendee had to say: As I wrote in my survey, there was nothing I would have changed.
Even as an "outsider" to retail, I have 3 pages of notes...things I can implement today and dream about for tomorrow.
In fact, I will be going into a meeting shortly this afternoon, and will use some of the ideas the speakers talked about. I can't wait for your next gathering. You set the bar high...real high. Almost untouchably high!
Jeanne
Marketing Director Partnership Bank Space is limited, so sign up today. Click here to register. We'll see you on October 1st!
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Have 5 Minutes?
Click here for a short time-lapse video of an Impressive renovation of a Walgreens store in a historic building in San Francisco.
Whew!
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"Never underestimate the power of a well-designed environment." ~Lyn Falk
Want more? Click here to read archived e-newsletters.
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Design Tip
Pop of color!
We all know that color can get your attention...a sea of black or white with a pop of red, or turquoise against yellow.
Here's another colorful idea. Rather than grouping items by theme, how about grouping
Read more...
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Client Spotlight
Retailworks recently finished presenting design ideas to Lakefront Brewery for the renovation of their Commerce Street location. The design goal was to "create a space that is true to its heritage, reflects and communicates the iconic Lakefront Brewery brand, tells some good stories, is 'just funky enough,' and ultimately creates a memorable experience for the 80,000+ visitors that come through the building each year."
Recommendations included exterior and interior signage, colors and finishes, fixtures and furnishings, and decorative artifacts.
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Did you Know?
Tricks of the Trade
If a retailer posts a sign that reads: "Limit 8 per customer," it increases the number of items consumers will purchase.
Why? The customer thinks they will miss out if they don't buy more, or that it's such a good deal that they better take advantage of it, sooner than later. After all, it may not happen again. (Source: Reader's Digest)
Another trick that influences purchasing decisions: if a
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Retailworks Inc welcomes Sandy Vesche to our team! Sandy joins us as our new office manager, bookkeeper and generally the person who will keep us uber- organized! In her short time here, we are already wondering how we ever lived without her! When she's not keeping us on task, Sandy enjoys camping, taking the annual trip up to Door Co., and is the sound technician for a local band co-owned by her husband and brother-in-law.
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