Just Kid-ding!
 | | The Flying Pig, Algoma, Wisconsin |
Strollers, curious toddlers, napping newborns...parents often shop with more than just their wallets in tow. Savvy retailers know that keeping kids happy keeps mom and dad happy. And happy parents are more likely to keep shopping, and, hopefully, make a purchase.
Here are some retailers that make the most of family time. Enjoy the increased sales that can result when all members of the family are kept engaged and entertained.
Batten down the hatches! While their parents cook up ideas of what spices to purchase, little mates can color at a fun, festive space designed just for them. When they are done, they can put their masterpieces on display for all to see.
Where do we start? This gallery not only has fun spaces for
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Main Street Makeover
Last month, Lyn Falk attended the Wisconsin Downtown Action Council's annual "Community Visit" in downtown Oconomowoc, Wisconsin. (visit our Facebook page to view pictures). Bob Duffy, Oconomowoc's Economic Development Director, and associates, detailed their ten-year process to rebrand and revitalize the downtown area. Highlights included a discussion of the city's downtown business loan pool whereby business owners can apply for a one-percent loan through First Bank Financial Centre to make improvements or open a new business. Streetscape and crosswalk improvements, along with a new community center have created a buzz that has attracted others in downtown revitalization positions who want to tap into the successes and challenges of Oconomowoc's journey. Have you been to Oconomowoc lately? You may be surprised. Click here to read more about what they've been up to via www.livinglakecountry.com.
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Retailworks' Service:
How Design affects Your Bottom Line
We all know good design is both beautiful and functional, but what does it mean for you financially? Care to learn?
For over 25 years, Lyn Falk, president of Retailworks Inc, has been educating business owners, retailers, interior designers and students on how "smart" design is more than just about looking good. It's about affecting moods, and ultimately behaviors. Her seminars are jam-packed with vital statistics, thought-provoking ideas and profitable (once you implement a few of her design principles) recommendations. You can be sure when you leave her seminar, you will never look at your business environment the same way again.
Seminar and workshop themes include:
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Product Profile:
Varia Ecoresin Play Ensign
We love this new translucent resin panel from 3form. With a variety of colors and patterns to choose from, 3form promises "to make your space pop with intrigue." We couldn't agree more. We are just itching to utilize these gorgeous panels that are playful, fun and full of personality! The best part is the love that goes into making them, and the love that goes into supporting the workers that do just that. The Ensign product is made in Ndem, Senegal (Western Africa) by artisans who use hand looms, hand spun yarn, and vegetable dyed fabrics. 3form's Full Circle program connects these women artisans living in some of the most remote places in the world with a market for their skills. It is a philosophy of giving back and using sustainable materials to create unique, functional design pieces.
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Retailworks, Inc. welcomes Lisa Morgen (above left) to our team! Lisa joins us as an assoiciate interior designer. She comes to us with design experience in the healthcare and corporate markets. Having a previous background in corporate communications, Lisa enjoys combining her design and communication skills to provide customized interior design solutions.
In her spare time, she enjoys working out, cross-country skiing, yoga, cooking, photography and oh yes, shopping.
We also welcome Sara Braun Knop on board! Sara joins us as part of our "I Love That Display!" team. She comes to us with loads of creativity and design experience in both 2D and 3D media. Her background in metalsmithing, fiber art and woodworking coupled with over 12 years of graphic design experience make her an asset to our already talented group of display artists. If you can think it, she can make it.
Sara is a lifelong Wisconsin resident, minus the 2 years she lived in "Bear" country, and the 3 years she spent out east getting her BFA as an "Orange" at Syracuse University.
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"Never underestimate the power of a well-designed environment." ~Lyn Falk
Want more? Click here to read archived e-newsletters.
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Design Tip
Brand Your Facade!
Your storefront says a lot about you. It's your customer's first impression of your brand.
How does your storefront measure up?
- Does it provide all the information your customers need, in short order?
- Is it obvious what you do?
- Do you prominently display the name of your store at eye level for
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Client Spotlight
Kessler's Appleton location recently went through a makeover. They wanted a more efficient checkout and an updated facade.
We designed a new checkout area, installed new carpeting, wallcoverings and laminates for a fresh new look.
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Did you Know?
Color us emotional!
We all know colors can get our attention. All we need to do is check out one of Mother Nature's incredible sunsets to confirm that, or, tilt our heads up to admire a rainbow after a storm. But what role does color play in retail?
Colors affect perceptions, which in turn affect our reality, and thus our behavior. Don't underestimate how much color can influence your customers' behaviors.
When choosing your color palette, think about your
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Shoppers in Madison, Wisconsin will soon have a new children's resale store to shop! Once Upon a Time is scheduled to open this Friday for a sneak peak from 7 - 10 p.m.  We worked with owner, Marilyn Harper. to create a layout and to select paint colors and flooring. We've helped with installing wall fixtures and our I Love That Display! artists have been busy putting on the finishing touches and creating a fun back to school window display! We also helped with branding and designed her new logo. Congratulations to Marilyn and we wish her tremendous success!
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Vroom!
 Harley 110th Anniversary CelebrationMilwaukee is gearing up for a Harley celebration this Labor Day weekend, running from Thursday, August 29th - Sunday, September 1st. With as many as 150,000 people expected to roll in to town and $20 million for the local economy, Milwaukee will be the place to be! For more information on the festivities visit the official Harley 110th Anniversary site.
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