The Wall Street Journal, Katie Couric and Retailworks Inc. What do all three of us have in common? We're all pinning! That's right, if newspapers and talk show hosts can pin, then-hey-why shouldn't we? Truthfully, we didn't even know they were pinning when we created our page, but we do now.
If you're scratching your head at what the heck pinning is, then you haven't discovered Pinterest yet. While our designers and merchandisers are all busily working on creating unique inspiring spaces by day, at night they are feasting their eyes on all things Pinterest. (Ok, maybe not every night, and not every designer, but try it-it's addictive!)
From recipes, to travel destinations, to our favorites-design spaces, products and ideas, it is easy to get lost in this visual wonderland. We're excited to start using Pinterest as another tool in our
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Product Profile:
Our profile today comes courtesy of Holley, one of our talented designers. In her words: "this is a product I'm currently enamored with." They are tiles made from recycled shipping containers. Near and dear to Holley's heart because "the U.S. receives far more shipping containers than we send back. This is a fun use for all those extra containers." Environmentally friendly, unique, colorful and creative this cool, fun product is available as metal art or ceramic tiles, and can be used indoors and out. Visit artist John Whitmarsh's websitefor more information, or contact us to learn how you can transport the look of your space with these repurposed shipping containers.
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Our Retail Rally & Renewal Symposium is slated for April 29th at ManpowerGroup.
This next Retail Rally will offer thought-provoking retail experts speaking about marketing, merchandising, branding, customer service and Milwaukee retail hot spots. Join other retailers to learn about best practices, and to share insights and ideas. There will be time for networking, and roundtable dialogues will round out the morning.
Our keynote speaker is Robyn Waters. Her presentation, REFRAMING RETAIL: The Same, Only Different, highlights
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An Audit That Won't Have You
Do you ever wonder if a splash of color on the walls may be a good idea? If so, what color? Do you have a design challenge that you'd like an expert opinion on? Is your service counter optimally placed in your business?
Retailworks offers design consultations on an hourly basis. Interior designer and consultant, Lyn Falk, has 27 years of experience evaluating and designing retail and commercial spaces. In addition to assisting with design issues, she can provide comprehensive building/space audits to ensure your brand is being accurately portrayed in both the interior and on the exterior of your business. She can help you understand how layout and décor are affecting customers' perceptions and employees' performance. She empowers you to make smart, effective decisions regarding image, brand, layout, design, décor and a multitude of other design elements.
Ms. Falk also offers Downtown Main Street Audits that address the following questions:
"Never underestimate the power of a well-designed environment." ~Lyn Falk
Want more? Click here to read archived e-newsletters.
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Display Tip
When you're trying to make a statement about a line of products, make sure you have purchased enough to fill a fixture, or an end cap, or at the very least, an entire shelf. A fixture with "holes" in it is a poor reflection on you as a retailer. It can imply
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Did You Know?
Hey...wait a minute!
Did you know that even the most well-merchandised, smartly designed retail shops can make a single mistake that may lose them sales and even customers?
Can you guess what it is? It's the checkout experience. Your customers have spent time perusing the eye-catching displays, filling their shopping baskets as they go, excited about the little treasures they have discovered, only to arrive at the checkout counter to
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Stay Tuned...
Main Street Visit
Her visit will include a 90-minute presentation and one-on-one audits/consultations with the business owners. Look for an update in our April e-newsletter as she reports
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