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[Downtown Directors - please share with your retailers, restaurant and small business owners.]
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Shopping As a Sensory Experience
Understanding the hallmarks of effective retail design is critical to creating a retail space that truly works. It all revolves around a clear understanding of what you have to offer and knowing who your customer is.
For a quick check on how well you're hitting your mark, start out by determining the message you want your store to present. Is it forward, edgy, traditional, polished, inspirational, artful, crafty, straightforward or utilitarian? How are you communicating this to your customers? Are you doing all you can to support this particular mode?
Read more...
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Product Profile:
Camira Fabrics
Have you discovered Camiria fabrics yet? If not, check this out!
Since 2006, Interface-owned Camira has been creating sustainable fabrics and researching the full life cycle of the textiles they create. Involved from the sowing of the seeds to the harvesting of the plant fibers, they have perfected the art of making natural textiles. Using only natural materials (wool, hemp, nettle, and jute from recycled coffee sacks) they design and manufacture some of the most innovative, adventurous, and environmentally sensitive fabrics in the world.
For a myriad array of designs and colorways of naturally breathable textiles, that are warm in the winter and cool in the summer, check out their website at www.camirafabrics.com.
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Logical Green Solutions LLC (LGS) provides energy saving, high quality, and eco-friendly LED retrofit lighting upgrades for businesses and property owners.
LGS' Team will work with you and help:
- Sort through the LED "Wild West" of thousands of products, which vary from poor to excellent quality. Our LED manufacturers are USA based with UL or ETL rated products.
- Evaluate your existing lighting and define the areas where LED lighting upgrades will result in the "best bang for the buck"
Read more...
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What does your checkout area look like? No...really, what does it look like? Does it reflect your brand? Does it leave a good lasting impression?
Checklist for your Checkout Area
Logo
Services/Policies
Display
Impulse merchandise
Video monitor
Clean, well-maintained space
No visual clutter
Checklist for Your Counter
ADA counter
Purse shelf
Impulse merchandise
Packaging/Bags
Checkout Counter Design
We have a four-page checklist just for designing a transaction counter. How productive is YOUR checkout counter? Let us help you revitalize your counters and make them more efficient. Click here for more information on our custom counter designs.
"Never underestimate the power of a well-designed environment."
Lyn Falk
Want more? Click here to read archived e-newsletters.
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 Who Knew?
Studies have shown that the more a customer sees your logo in your store, the more credible you are in his eyes, and the more likely he is to remember your business.
Of course, one can take this to the extreme, but common sense says you should provide it in enough places that by the time a customer gets to your checkout counter they don't have to ask, "Who do I make this check out to?".
Read more...
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Roettgers Company Inc
"Retailworks has been doing design work for us for almost 15 years. We're excited to have their talented team helping us with the branding of a new look for our chain of C-Stores. Not only are Lyn and her staff great to work with, but they use their creativity to accomplish our goals and force us to consider ideas that are outside the box. We are looking forward to seeing what they propose for our Wauwatosa Mobil station."
~David J. Roettgers, President Roettgers Company, Inc.
Serving customers since 1922, Roettgers Company Inc operates 13 BP and Mobil locations, and commercial, transport, dealer and oils-lubricants divisions.
Retailworks has worked with Roettgers on numerous projects over the past 12 years.
Read more...
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Retailworks, Inc. welcomes Heather Dorsey to our team! Heather joins us as our new Social Media Director. She'll be managing our social media accounts, as well as our blog, website, and e-newsletter. She feels up to the task of being the lone writer in a sea of designers and acknowledges that she appreciates how we "make her words look pretty."
Heather has a background in sales, writing, and marketing, and other than living seven years up in the land of the Vikings, she has been a lifelong resident of Wisconsin, primarily in Milwaukee, and also in her college years in Madison. We are happy to have her as part of the team.
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