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So ...you joined our
National Pet Bed & Pet Crate Donation Programs!
And now you may be thinking ---
"OK, so how do we get donations?"
The simple answer to that question is ...
You've got to ask!
Your supporters want to help but:
1. They want to know how to help you
2. They want to know where their donation funds
will be spent!
So ... 1. Let your supporters know you need
Pet Beds and Pet Crates
2. Ask your supporters to donate to purchase
the Pet Beds and Pet Crates you need
(i.e. they will know exactly where their donation
funds will be spent!)
- Share Your Big News - Put an announcement on your Facebook page and/or your website letting your supporters know your rescues are sleeping on concrete floors right now and you're working to get a Pet Bed for each of them in the next 'two weeks' .... or perhaps you could tell them you desperately need 'a couple more Pet Crates' so you can take more rescues to adoption days on the weekends - then let them know you're a participant in the ARA National Donation Programs and ask them to make a donation at www.animalrescueaid.org on your behalf.
- Get Real Specific: Let your supporters know exactly how many Pet Beds and/or Pet Crates you need. Example - "We have 10 runs - and we'd love to have 10 large Pet Beds for our rescues". Then later you can add an update "we need just 5 more Pet Beds to reach our goal", that will encourage those last few donations.
- Post Plenty Pics: Post photos to Facebook or in your Newsletter (if you have one) of the animals in your care laying on concrete floors (or where ever they are without Pet Beds!) so there's no doubt about what's needed. One shelter we know shared a photo of one of their rescues in a crate that was a little too small for her and very quickly a kind person donated a large crate for the pup! (It was so great to see the photo of the pup in her 'big-girl crate' ... Or maybe you could include a pic of a rusty ole crate you've been using forever ...? A picture is worth a thousand words as they say - so USE them!
- Don't Forget the Tax Incentive!: Animal Rescue Aid is a registered 501 (c) (3) organization, so all donations made via our secure website are fully tax deductible - A win-win for your supporters donating Pet Beds or Pet Crates to your organization - particularly if your rescue group is not yet a registered 501 (c) (3)!
- Give Updates ... Often: Keep updating your fund raising goal, as donations come in. Post photos of the Pet Beds arriving on Facebook. Or post photos of your new Pet Crates at your next adoption event. Each small success will encourage more donations and before your know it you'll have achieved your goal!
- Engage Your Supporters: Arrange a volunteer day for assembling the Pet Beds so that your supporters can be engaged in the process of giving the Pet Beds to the rescues and seeing for themselves what a wonderful impact they have! Be sure to post that event on Facebook and on your website, too!
- Link to our Facebook Page: Link so your supporters will know more about our Donation Programs, see our successes and want that for YOU. (Feel free to use our Logos!)
- Link to our Website: Ask your supporters to visit Animal Rescue Aid to donate a Pet Bed or even to "chip in" on a Pet Crate on your behalf. (Feel free to use our Logos!) If you don't ask - people won't know what you need. Your supporters want to help you - tell them HOW!
We've found that the groups that actively (and repeatedly!) get the word out via Facebook, email, website links, newsletters, etc - get the most Pet Bed and Pet Crate donations.
"BEAVER" LOUISA COUNTY (VA)
We're fully committed to YOU and helping you get the Pet Bed and Pet Crate donations you need, so please contact us and let us know if there's anything we can do to help.
Tracey Robinson-French ~ Founder
1/7/2014
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