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Placer County's 
In Progress Online Newsletter

March-April 2013
In This Issue
New Shopping Centers Will Give Rocklin a Big Boost
PRIDE Adds Manufacturing Space to Fulfill Contract with Mighty Leaf Tea
Auburn Toyota Celebrates General Manager's 20 Years of Service
New Shop Adds 'Urban Agricultural Chic' to Downtown Lincoln
Palmer Capital Follows Its Workers to Roseville
40-Year Culinary Tradition Continues at North Tahoe's Pfeifer House
Trailblazers: Local Women Serve in Leadership Roles
Staged Home Décor Consignment Store Opens in Newcastle
La Huaca Brings the Tastes of Peru to Region
Roseville Hires Master Developer to Spur Downtown Revitalization
Old-time General Store Opens in Meadow Vista
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Issue: Vol. 14 #2 
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Placer County is giving you the same great information only in a new and improved format.  We hope you like it and welcome any feedback that you may have. 

donahue schriber Logo         

New Shopping Centers Will Give Rocklin a Big Boost

Two big-box shopping centers that developer Donahue Schriber is building at a Rocklin intersection mark a thawing of the retail sector and a boost to sales and jobs in the local economy. The Rocklin Crossings project and the Rocklin Commons retail centers are rare examples in the region - and the country - of large shopping centers being built from the ground up. The 544,000-square-foot Crossings and the 380,000 square-foot Commons are being built at I-80 and Sierra College Blvd. The long-planned projects will cost $150 million to $200 million combined, including the land. They will be Rocklin's largest retail hub. Together, they are projected to generate more than 380 construction jobs, and more than 500 permanent jobs at the stores and restaurants. Walmart is expected to open this fall as the anchor of the Crossings; Target is anticipated to open in the Commons in spring 2014. For details, visit the Sacramento Business Journal at click here.

Pride Industries  

PRIDE Adds Manufacturing Space to Fulfill Contract with Mighty Leaf Tea

 

 

Roseville's Pride Industries Inc. has added manufacturing space for the first time in nearly six years for a big new contract it picked up in January. PRIDE, a nonprofit that is one of the region's largest manufacturers, was tagged to do all the product assembly, packaging, fulfillment, and distribution for Mighty Leaf Tea Co., a fast-growing specialty tea company based in San Rafael. For that work, PRIDE added 42,418 square feet at 8860 Industrial Ave. in Roseville. That represents a 20 percent increase in PRIDE's manufacturing capacity, said Matt Fritsch, PRIDE spokesman. The new Mighty Leaf Tea contract keeps up to 100 people with disabilities busy each day at Industrial Avenue and at PRIDE's headquarters, Fritsch said. For details visit the Sacramento Business Journal click here or PRIDE Industries click here.

Tony Toohey                

Auburn Toyota Celebrates General Manager's 20 Years of Service

 

In March, Magnussen's Auburn Toyota General Manager Tony Toohey celebrated 20 years of customer service with his management team and some long-time staffers. Toohey began working at the dealership in 1993. He enjoys working in the Auburn community and says that, although the car selling industry has evolved, his business has been very successful. "Because we are in a small community, we like to think of ourselves as a community service organization," Toohey said. "We give top notch treatment to our customers." Toohey's other achievements include being president of Auburn Gold Country Rotary Club, winning the Toyota President's Award 14 times, and holding several charity golf tournaments that earned more than $200,000 for local non-profits and sports teams. For details, visit the Auburn Journal click here or Magnussen's Auburn Toyota click here.

downtown lincoln         

New Shop Adds 'Urban Agricultural Chic' to Downtown Lincoln

Born in Belfast and raised in San Francisco, Lorraine Grecco majored in art history at UC Berkeley and then worked for at time at Sotheby's auction house in London. Married with two children, Grecco is now bringing her life and work experiences to bear on her new shop, The 915, opened in downtown Lincoln in March. "The shop is about 300 square feet, kind of cozy and intimate, with funky wallpaper and exposed brick," said Grecco. "I would describe its ambience as urban agricultural chic." In the shop, Grecco carries an eclectic mix of things she likes - jewelry, home goods, and gifts. "For instance, I have some great art candles handcrafted by a woman in Murphys. I get some of my jewelry from a New York designer who got a Martha Stewart award. I have a lot of vintage things. My prices range from $5 to $500." The 915 is located at 668 5th St. For details, search the Lincoln News Messenger click here

palmer capital logo        

Palmer Capital Follows Its Workers to Roseville

Palmer Capital, Inc., one of the first tenants in Sacramento's U.S. Bank Tower when it opened in May 2008, is moving to Roseville this spring. The move is being spurred by the need for more space, shorter commutes, free parking, and the fact that only about 10 percent of the company's clients are in Sacramento. Palmer Capital specializes in the acquisition, disposition, financing and capitalization of office, rental, and industrial properties. It does business all along the West Coast and as far east as Colorado. With the move, the company is doubling its space to 16,000 square feet while lowering its occupancy cost, said Mark Palmer, an investment partner with the company. More than the cost, however, the move is motivated by convenience. About 60 percent of employees will have a much shorter commute, Palmer said. The company's new address will be 1478 Stone Point Dr., in Roseville. For details, visit the Sacramento Business Journal click here.

Pfeifer House Restaurant     

40-Year Culinary Tradition Continues at North Tahoe's Pfeifer House

The challenge faced by the Pfeifer House, a European restaurant in Tahoe City, is finding the balance between honoring a tradition yet keeping up with the new. After owner and head chef Franz Fassbender died last year, his wife, Ute, son Kirk, and daughter-in-law Angela somehow carried on, running the business. At the time, Pfeifer House closed for five days and reopened with Kirk taking the lead position in the kitchen. Staying true to Franz's recipes, yet trying new ideas, Kirk and Angela seem to have found their niche. Ute still runs the front of the house, which matches the menu in its German authenticity and charm. Now it its 41st year, Pfeifer House offers a variety of schnitzel as well as authentic Hungarian goulash, sauerbraten and peppered beef filet-tips. Newly added descriptions on the menu help customers understand what bratwurst, geschnetzeltes, and other European dishes are and how they are made. For details, visit click here or Pfeifer House  click here.

womans history month logo     

Trailblazers: Local Women Serve in Leadership Roles

 

In honor of National Women's History Month in March, the Press Tribune profiled five local women who have earned leadership positions in their chosen industries. Roseville Electric hired its first woman director, Michelle Bertolino, of Granite Bay, in May 2010. Bertolino oversees 121 employees and a budget of $168 million. Susan Rohan devotes all her energy to being mayor of the city of Roseville. As the top vote-getter in 2010, Rohan secured the spot of vice mayor and after two years became mayor. Dr. Jeanne Conry, an obstetrician, now serves as assistant physician-in-chief at Kaiser Permanente Roseville Medical Center. In May, Conry, a Granite Bay resident, will become president of the American Congress of Obstetricians and Gynecologists. Roseville resident Terry Schonberg is a service center manager and project coordinator for Dellner, a global company that supplies equipment for passenger and commuter trains. Schonberg says it's not uncommon for her to be the only woman in meetings with customers - transit authorities. Jeannette Kalmalski, a Roseville resident, is vice president of Strategic Business Partners for Hewlett-Packard. She leads the company's global procurement organization, which supports the whole HP enterprise. For details on the profiles, visit the Press Tribune click here.

center stage consignment store     

Staged Home Décor Consignment Store Opens in Newcastle

La Donna Ibarra recently transitioned her six-year-old home staging business, Center Stage, into an upscale consignment store, Center Stage Consignment, opened in Newcastle in December 2012. "I feel that staging the pieces in the store (placing them as they might look in a home) allows the next owner of any particular piece to see it in a new perspective," Ibarra said. "We offer unique pieces at reasonable prices and, for any new consignor, a place to display items they once loved. We have many additional home decor items and wonderful pieces of art." Much of Ibarra's inventory, displayed in an 1,800-square-foot space, consists of new, unused model home furniture, and other items with only minor wear and tear from being moved. Ibarra has three part-time employees and plans to add more as the business grows. "I hope to be a friendly and fun destination for the whole community, selling with integrity and respect for each customer and consignor," she said. The store is located at 9385 Old State Hwy., Newcastle. For details, visit Center Stage Consignment at click here.

La Huaca restaurant        

La Huaca Brings the Tastes of Peru to Region

Restaurant reviewer Toby Lewis recently found a Peruvian restaurant called La Huaca to be a "hidden gem." From the seven different types of cerviche La Huaca serves, Lewis chose Cerviche Clasico - fresh mahi mahi cured in a light citrus marinade but with a Peruvian twist, "making for a perfectly balanced dish with the right amount of heat, acid, salt, and crunch," he said. Lewis found the staff to be "impressively knowledgeable about the food" and ready to guide customers through the menu. From La Huaca's six types of causas, a traditional Peruvian small-plate dish, Lewis and his wife chose the sampler of four different causas, and found them "delicioso." For his entrée, Lewis chose Lomo Saltado, marinated filet mignon tips cooked in a Pisco liquor, which he pronounced "...perfectly cooked and seasoned." La Huaca is located at 9213 Sierra College Blvd., Ste. 140, Roseville. For details, visit the Press Tribune click here La Huaca click here.

vernon street gateway     

Roseville Hires Master Developer to Spur Downtown Revitalization

The city of Roseville and several merchants on Vernon Street have kept battling to realize their vision of a vibrant downtown. Now they're expecting help from the Cordish Company and the Evergreen Company, recently chosen by the Roseville City Council to work jointly as the area's master developer. A master developer's function is to provide additional financing and development opportunities for projects envisioned by the Roseville Downtown Specific Plan, approved in 2009. The master developer will be tasked with construction of several projects, which could include additional parking, streetscape projects, and civic and recreation facilities. The developer will also work to attract tenants and assist with transforming publicly owned properties. Cordish and Evergreen will also work to build a "Vernon Street Brand," with the goal of making downtown an attractive place to be. For details, visit the Press Tribune click here.

Meadow Vista Mercantile     

Old-time General Store Opens in Meadow Vista

Meadow Vista resident Heather Wingo enjoys meeting people and being an active part of the community. She's also an avid thrifter. Her new business, Meadow Vista Merchantile, gives her the means to combine those interests. "The old idea of a general store appealed to me because of the rustic-ness and quaintness of our town," she said. The inventory is a mix of antiques and vintage and new items. Wingo is partnering with local artists and artisans to offer artwork, locally made jewelry, and other hand-crafted items. She also welcomes consignments. The store, formerly a wood flooring showroom, has 600 square feet of indoor space, 300 of outdoor. "The space was excellent," Wingo said. "Each area has a different type of wood floor, and there are wood beams. It almost has a gallery look, so it was quite easy to doll it up." Meadow Vista Merchantile is located at 985 Meadow Gate Rd. For details, visit the Auburn Journal click here.

wise villa winery    

What's New at Wise Villa Winery?

Tucked away in the foothills sits a small winery that is looking to make a big impact on the local wine scene. Wise Villa Winery celebrated its grand opening in 2011, offering such familiar domestic varietals as cabernet sauvignon and chardonnay as well as several lesser-known varietals. Now, the boutique winery, located on Wise Road near Lincoln, has recently completed construction on a state-of-the art tasting room and will soon offer food from a gourmet kitchen staffed by a professional chef. The new Tuscan-style tasting room, made of dark stone and warm wood, features two spacious rooms, a long bar and tables for sit-down tasting, a fireplace, and large bay windows with a view over the vineyards. Plans for the new tasting room and kitchen were drawn about a year ago, said winemaker Grover Lee, and took several months to complete. For details, search the Press Tribune click here or Wise Villa Winery click here.

What's in Your E-mail Newsletter?

In Progress Online (IPOL), an economic development e-mail newsletter, is published bi-monthly. IPOL covers the latest news on Placer County business and industry, agriculture, tourism, and the arts. It reports on new projects in our cities and towns and keeps readers up to date on the state of the region's economy. IPOL posts news of state and local training, incentives, and loan programs that benefit business. It provides links to more information on each item. News about your business is always welcome.  Please send items, questions, comments, or suggestions to the Office of Economic Development at econdev@placer.ca.gov or visit the OED Website. For past In Progress Online newsletters, go to Placer County Biz News