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Placer County's 
In Progress Online Newsletter

January-February 2013
In This Issue
SEDCorp Partners with Chambers of Commerce for Business Classes
Revionics Lands Contract with Outdoor Outfitter Cabela's
Construction Defect Firm Anguis & Terry Moves Office to Roseville
New Coffee House Opens in Downtown Auburn
Small Business Boot Camp Comes with Chance of One Year's Free Rent
Auburn Business Wears Like Iron
Sierra College Program Improves Companies' Productivity
Website Offers Low-cost Marketing Strategies for Restaurants
California's Only Snowkite Center Opens at Royal Gorge
Using the Press: 7 Reasons to Get Your Business in Writing
Kings Beach SnowFest Parade, Call for Entries, Sponsors, Volunteers
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Issue: Vol. 14 #1 
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Placer County is giving you the same great information only in a new and improved format.  We hope you like it and welcome any feedback that you may have. 

SEDCorp logo        

SEDCorp Partners with Chambers of Commerce for Business Classes

The Sierra Economic Development Corporation, or SEDCorp, is partnering with three area chambers of commerce in providing business classes to their members (at a discount) and to the public at large. Chambers in Loomis Basin, El Dorado Hills, and North Lake Tahoe will present classes taught by experienced SEDCorp instructors. Classes start in February and repeat several times during the year. Topics range from QuickBooks, Internet Marketing, Creating an Effective Business Plan, Starting a Business, Selling a Business, and Survival Business Managing Tools. Back by popular demand SEDCorp is also offering a grant writing class in Auburn in February. For details, call SEDCorp at (530) 823-4703 or click here

             

Revionics Lands Contract with Outdoor Outfitter Cabela's

 

Roseville-based retail price optimization company Revionics Inc. recently signed outdoor outfitter Cabela's Inc. to a multi-year contract. Cabela's is an outdoor sporting chain that sells hunting, hiking, boating and fishing equipment, and apparel. The company has 39 retail stores across the U.S. and Canada and an extensive shopping website. "We are thrilled that Cabela's, one of the largest multi-chanel specialty retailers, has chosen Revionics as their 'partner of choice' for price and markdown optimization technology," Revionics CEO Marc Hafner said in a news release. In January Revionics announced it had opened a London office. The company was launched in Granite Bay by local investors in 2002 and received $10.8 million in two rounds of venture capital in 2006 and 2007. For details, visit Revionics at click here

angius & terry logo               

Construction Defect Firm Anguis & Terry Moves Office to Roseville

 

The law firm Anguis & Terry LLP has closed its office in Sacramento and opened a Roseville office that will allow for growth. The new office, at 3001 Lava Ridge Court, provides more usable space in a nice area for less money, said Brad Epstein, a local partner with the firm. Five attorneys and three staff moved to the new space in Roseville on January 2. "It can house three additional attorneys, and we plan to grow," Epstein said. The firm specializes in construction defect litigation and general corporate work for community associations. Anguis & Terry has a total of 20 lawyers in six offices, four in California and two in Nevada. For details visit the Sacramento Business Journal at click here or Anguis & Terry click here

cabes cafe       

New Coffee House Opens in Downtown Auburn

Michael and Katy Cabe opened Cabe's 9.5.8 coffee house in December, after months remodeling and refurbishing the space at 958 Lincoln Way on Central Square in Auburn. Michael, a building contractor, and Katy completed most of the work themselves.  "We did everything from underneath the ground and up," Katy said. The eatery offers a breakfast and lunch menu - sandwiches, soups, salads and pastries - and, of course, coffee and teas. The coffee is prepared using the French press method. "It's brewed in small batches, and it's all grown organically," Katy said. "We have light, medium, and dark roast and an Italian roast decaf. We do the espresso drinks, frappes and other cold drinks as well as the hot ones." The Cabes will celebrate their grand opening on February 22 with special drinks and an expanded menu. For details, visit the Auburn Journal  at click here

sbdc       

Small Business Boot Camp Comes with Chance of One Year's Free Rent

The nation's largest owner and operator of neighborhood shopping centers, Kimco Realty is, for the second time, offering small business startups in the Sacramento region the opportunity to apply for one year of free rent on available commercial space. That's just one of the benefits being offered to qualified entrepreneurs who sign up for a concentrated three-day business boot camp to be held at the California Small Business Development Center (SBDC), 1410 Ethan Way, near Cal Expo. The boot camp is set for three consecutive Wednesdays, Feb. 20, Feb. 27, and March 6. The series costs $50 and includes lunch each day and resource materials, including a business plan template. Topics will include preparing business plans, marketing fundamentals, sales, projections, and cash planning. After the boot camp, consultants from SBDC will continue to meet with participants to provide guidance. For details and to register, call SBDC at (916) 563-3210 or visit click here

Harris Ind Gas    

Auburn Business Wears Like Iron

In terms of survival as an Auburn business, it's hard to beat Harris Industrial Gases. And business president Kathleen Harris says that survival comes down to a few simple but important secrets of success to keep the lights on through not only boom times, but also recessions and depressions. "No. 1 is customer service," Harris said. "Our major competition is large, with thousands of stores, but they've lost that family touch. We have a small but excellent staff who know a lot of our customers personally." In 1890, the shop, in Downtown Auburn, was named Auburn Iron Works, and the old forge, tools and implements are still on display there. Retail has become an increasingly important part of the business's modern-day strategy for survival while the gas-supply side provides revenues from a variety of clients, large and small, including Folsom State Prison, Hewlett-Packard, and Caltrans. For details, visit the Auburn Journal at click here or Harris Industrial Gases at click here

CACT Logo    

Sierra College Program Improves Companies' Productivity

 

A methods system called 7S is improving productivity at the regions companies. 7S involves "systematic clean-up and reorganization of work stations using Workplace Organization and Visual Controls," according to the Sierra College Center for Applied Competitive Technologies. CACT offers 7S training for members of the Continuous Improvement Network (CIN), an association of business leaders committed to improving business methods. The 7S methods help businesses organize work areas, making it easier for employees to accomplish tasks, and so, be more productive. The methods are sort, set in order, shine, safety, sustainability, standardize, and sustain. Some companies that have benefitted from 7S techniques are Sleep Train, Harris & Bruno (printing and coating), and Progressive Technology (engineered ceramics). At Progressive Technology, for instance, VP Carol Rogers said that "moving equipment closer to the actual work space and eliminating unnecessary items have greatly improved the press operator's efficiency." For details, visit Sierra College CACT at click here or Continuous Improvement Network at click here 

fastcasual logo    

Website Offers Low-cost Marketing Strategies for Restaurants

With today's technology and a little smart-thinking, notes a help-for-restaurants website, effective restaurant marketing doesn't have to cost much. The site has compiled 10 low-cost marketing strategies. They are, in short: 1. Utilize your restaurant's website, making sure that the site is easy to read and mobile friendly. 2. Use limited-time offers, to try out new items on the menu or to offer discounts. 3. Implement loyalty rewards, making sure the reward is attainable and offering more points during off-hours. 4. Make sure your menu is working for you by putting high-profit margin items in strategic locations. 5. Support local charities, involving your customers. 6. Host special events, getting staff and customers involved. 7. Run customer contests. 8. Use email marketing. 9. Promote your delivery services. 10. Appeal to the health-conscious by promoting "fresh" products. For the list of strategies in detail, visit click here

snowkiting       

California's Only Snowkite Center Opens at Royal Gorge

California's first and only snowkite school opened in December at Royal Gorge ski resort, offering customers state-of-the-art snowkiting equipment and expert instruction in a high Sierra meadow known for consistent wind. Snowkiting is the growing winter sport of wind-powered skiing and snowboarding. Snowkiters capture the wind with a kite attached to their bodies by a harness. Powered by the wind, snowkiters can climb mountainous terrain, travel across flat meadows, and perform aerial maneuvers and tricks. Sierra Snowkite Center is led by North American Snowkite Tour Champion Tyler Brown, a Tahoe native. Brown and his team of snowkite instructors offer group and private lessons, as well as guided backcountry snowkite tours. The center also offers gear demos and a full selection of rental gear. For details visit the Sierra Sun at click here  or Royal Gorge at click here

    

Using the Press: 7 Reasons to Get Your Business in Writing

Upstart, an online resource for business, lists seven reasons for companies to seek press coverage. Goal No. 1: User and customer acquisition, targeting whatever prospective customers or users read. Goal No. 2: Boosting SEO (search engine optimization) rankings. Getting wide press coverage across reputable press outlets is a great way to build links. Goal No. 3: Building credibility and trust by listing favorable press quotes. Goal No. 4: Attracting advertisers, targeting Ad Age, Ad Week, and Digiday. Goal No. 5: Raising money. A story can be aimed at investors perhaps by mentioning impressive usage metrics or key hires. Goal No. 6: Hiring strategies: Target for press whatever potential employees read. Goal No 7: Testing out a new idea, targeting blogs that cover new product launches such as The Next Web, BetaKit, and Mashable. For details, visit Upstart at click here

snowfest   

Kings Beach SnowFest Parade, Call for Entries, Sponsors, Volunteers

The annual Kings Beach SnowFest Parade is set for Saturday, March 9, 11:30 a.m. to 12:30 p.m. in downtown Kings Beach. Sponsored by the North Tahoe Business Association (NTBA), the parade draws crowds of more than 1500 spectators each year. Sponsorships include complimentary entry fee, recognition from parade announcing stands, on NTBA's website, e-newsletters, and press releases. Volunteers are needed to assist with parade line-up and crowd and traffic control. Parade entries are limited to 40. Deadline for sponsorships, volunteers, and parade entries is February 22. For details and to register, call North Tahoe Business Association at (530) 546-9000 or visit click here. The Kings Beach parade is part of North Lake Tahoe's annual SnowFest celebraton, this year set for March 1 - 10. Events include races, parties, concerts, theatre, contests, wining and dining. For details, visit SnowFest at click here 

What's in Your E-mail Newsletter?

In Progress Online (IPOL), an economic development e-mail newsletter, is published bi-monthly. IPOL covers the latest news on Placer County business and industry, agriculture, tourism, and the arts. It reports on new projects in our cities and towns and keeps readers up to date on the state of the region's economy. IPOL posts news of state and local training, incentives, and loan programs that benefit business. It provides links to more information on each item. News about your business is always welcome.  Please send items, questions, comments, or suggestions to the Office of Economic Development at econdev@placer.ca.gov or visit the OED Website. For past In Progress Online newsletters, go to Placer County Biz News