Image in Placer County   
Placer County's 
In Progress Online Newsletter

November 2012
In This Issue
Businesses and Consumers Can Now 'Go Green' with PRIDEClean
AAA Northern California, Nevada and Utah Names Flyers Energy Preferred Fuel Supplier
Wild Vines & Brew Opens in Rocklin
6th Annual North Tahoe Shop Local Contest Starts Soon
Auburn Smile Enhancement Embraces a New Generation
River Ranch Celebrates 40 Years of Partners' Ownership
Auburn Industry 2012 Aimed to Attract New Business
Rocklin Startup Ask Ziggy Gets National Attention, Funds
Sutter Consolidating 1,000 Back-office Jobs to Roseville
Annenberg Foundation's Explore.org Unveils Live Streaming Camera at Lake Tahoe
Gimmie Cake Too Provides Custom Baked Goods and Catering
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Issue: Vol. 13 #6 
Dear Subscriber: 
Placer County is giving you the same great information only in a new and improved format.  We hope you like it and welcome any feedback that you may have. 

picture of product pride clean product      

Businesses and Consumers Can Now 'Go Green' with PRIDEClean

PRIDE Industries now produces a line of environmentally friendly cleaning products. Well-known as the region's largest employer and advocate for people with disabilities, PRIDE recently announced its PRIDEClean line, including "green" all-purpose cleaner and glass and mirror cleaner. Both meet the stringent standards of EPA's Design for Environment program, insuring they are safe for families and the environment, said PRIDE Industries spokesperson Matt Fritsch. "These two products meet almost every cleaning need in your home or small business," Fritsch said. "Most importantly, PRIDEClean products are packaged and labeled by people with disabilities. When you buy the cleaners, you support jobs and opportunities for people most often excluded from employment." The products are available at all Nugget markets and through Office Depot click here. For details and to visit PRIDEClean click here or PRIDE Industries click here.

flyers energy truck            

AAA Northern California, Nevada and Utah Names Flyers Energy Preferred Fuel Supplier

 

Auburn-based Flyers Energy has been named the preferred supplier for 2013 to AAA Northern CA, Nevada, and Utah for their emergency roadside service providers. The distribution of Flyers' commercial fueling sites was a key criterion for the contract, noted a Flyers news release.  Flyers Energy owns locations across California and Northern Nevada.  Flyers Energy, LLC franchises the Flyers fuel brand and distributes wholesale and branded retail fuel, commercial lubricants, renewable fuels, and solar power in the U.S. Flyers is the largest member of the Commercial Fueling Network (CFN) and also offers fueling at 230,000 locations nationwide with the Flyers Fleet Card.  Flyers Energy recently made the Sacramento Business Journal's list of top five family-owned businesses. For details, visit Flyers Energy click here or click here or the Sacramento Business Journal at click here 

Wild Vines & Brew Logo           

Wild Vines & Brew Opens in Rocklin

 

Rocklin's night life is getting a new entrant with a very local flair. Maria Trunzo, a Rocklin businesswoman, recently opened Wild Vines & Brew, serving Sierra Foothills wines and crafted beer. Local vintners are welcoming the opportunity to work with Wild Vines. "It is definitely the place to go to taste the amazing craft wines and beers produced in our Sierra Foothills," said Grover Lee, owner and head winemaker at Wise Villa Winery, located near Lincoln. Trunzo's family has owned and operated businesses in Rocklin since 1983. Most recently, Trunzo's mother, Marilyn Stern, owned an insurance company in town, where Trunzo worked for many years. Wild Vines & Brew, located at 6509 Lonetree Blvd., is open Tues., Wed., and Thurs., 3 to 9 p.m.; Fri. and Sat., 3 to 11 p.m. For details, visit the Placer Herald click here or to visit Wild Vines & Brew click here.

     

6th Annual North Tahoe Shop Local Contest Starts Soon

Visitors and locals can support the North Lake Tahoe business community this holiday season by participating in the 6th Annual Shop Local Contest. Shopping in North Lake Tahoe from Thanksgiving through Christmas gives customers chances to win grand prizes, including a Tahoe Dave's $500 gift certificate, Homewood Mountain season pass, Northstar ski package, 1-Night Squaw Valley lodging & lift package, Squaw Valley retail $300 gift card, and two rounds of golf at The Resort at Squaw Creek. For every $25 spent at participating retailers, shoppers receive stickers for their contest cards. Contest cards will be available starting November 23 at participating retailers in Tahoe City, Kings Beach, Village at Northstar, and Village at Squaw. New retailers and prizes will be added throughout the season. Research has shown that for every $100 spent in independently owned stores, $68 returns to the community through taxes, payroll, and other expenditures. For details visit Tahoe City Downtown Association click here 

Dr. Bruce & Son      

Auburn Smile Enhancement Embraces a New Generation

For 36 years, orthodontist Bruce Ulrich has straightened teeth and enhanced smiles in Auburn. Now his son, Beau Ulrich, has joined the practice. It's a profession Bruce aspired to early on. "I knew at age 11 when I went to orthodontic treatment, and it made such a change in my facial appearance and self-esteem, that that was what I wanted to do for others." Beau shares that view. "Growing up, working with my dad...and seeing the change he made in people's lives really had an impact on me," he said. "I'm enjoying that same great feeling of being able to make changes in people's lives for the better." Many of the Ulrichs' patients are children and teens, but adults also seek out orthodontic treatment. "We see the entire range - all ages," Bruce said. Ulrich Orthodontics is located at 1112 Lincoln Way, Auburn. For details, click here or the Auburn Journal  click here

River Ranch   

River Ranch Celebrates 40 Years of Partners' Ownership 

The River Ranch celebrated its 40th anniversary under current ownership early in November. For more than a hundred years, a lodge and restaurant at the Truckee River bend, about three miles from Tahoe City, has catered to locals and visitors. For the last 40 years, the River Ranch Lodge and Restaurant has been owned by Pete Friedrichsen and Denny Devin, who purchased it in 1972. Over the years, River Ranch has been transformed by continuous upgrading and remodeling into a cozy 19-room lodge with décor reflecting its mountain charm. The patio bar is a favorite watering hole, and the surrounding spacious patio is a popular spot for river-side weddings. The restaurant's menu has evolved from Italian family style to steakhouse to, now, California-style fine dining. "The River Ranch has a long history and holds a special place in many guests' hearts," said lodge manager Natalie Baird. "People who came to River Ranch in their younger years re-visit us with their grandchildren." For details, visit Sierra Sun at click here or River Ranch click here

save the date card   

Auburn Industry 2012 Aimed to Attract New Business

 

Representatives from several out-of-town businesses were among more than 100 people who attended Auburn Industry 2012, held in October at the Auburn Airport to raise awareness of and lure new companies to the adjoining industrial park. Hosted by the city, Placer County, and the Auburn Area Chamber of Commerce, the event included a tour of the facilities and briefings from several high-profile business owners on why they located in Auburn and what it's like to do business there. One event attendee, Peter Carruth, president of a Sacramento telecom-munications firm, said the event "greatly" planted a seed in his mind for the future. Bridget Powers, event chairperson and Auburn City Council member, said, "Auburn Industry 2012 showed how all the airport users are working together. So I believe it will help some people make a decision that this would be a place they would want to live and work. That's a decision 20 new businesses have made since 2010, to move to the airport, and negotiations are currently underway for more to come." For details, visit the Auburn Journal at click here

ask ziggy   

Rocklin Startup Ask Ziggy Gets National Attention, Funds

A tiny Rocklin startup recently vaulted from obscurity into the limelight with news that it raised $5 million to continue developing a cloud-based voice-recognition app that competes with Apple Inc.'s virtual assistant, Siri. Ask Ziggy LLC builds applications meant to operate on many kinds of smart devices. Its main product - called, appropriately enough, "Ask Ziggy" - uses artificial intelligence to improve its performance in answering questions, carrying out commands, and even translating to and from several languages. Kopin Corp, based in Massachusetts, led the $5 million financing, and it will use Ask Ziggy technology to control its hands-free computer headset, going on the market in the fourth quarter. Shai Leib, founder of Ask Ziggy, launched his first product last December and officially started the company in January 2012. A 15-year tech industry veteran, Leib moved to Rocklin from New Jersey in 2006 and worked as a consultant as he developed Ask Ziggy. For details visit the Sacramento Business Journal click here

sutter health logo      

Sutter Consolidating 1,000 Back-office Jobs to Roseville

Sutter Health plans to consolidate 1,000 back-office jobs to a new shared services center in Roseville over the next 18 months, Sutter officials announced in October. The site is part of an office complex formerly occupied by Hewlett Packard Co., a nearly 300,000-square-foot office building at 9100 Foothills Blvd. in west Roseville. Tenant improvements will begin immediately, and the first group of 200 to 300 employees will move into the facility in early 2013. Additional employees will follow in phases. The 10-year lease has an option to expand the site to accommodate more workers if needed in the future. Initial plans for 1,000 jobs translate to an economic impact of more than $264 million to the region, according to estimates by the Sacramento Area Commerce & Trade Association. The tech service company Cokeva, which has 270 employees, has bought and is moving into another building on the same campus. For details visit the Sacramento Business Journal click here

annenburg foundation logo    

Annenberg Foundation's Explore.org Unveils Live Streaming Camera at Lake Tahoe

Tahoe enthusiasts now have access to live high-definition streaming footage of Lake Tahoe and Sierra Nevada peaks thanks to a new partnership between Homewood Mountain Resort, West Shore Café & Inn, and the Annenberg Foundation's philanthropic media organization, explore.org. The Lake Tahoe cameras are the latest addition to explore.org's Pearls of the Planet initiative, which aims to help people deepen their connection with nature through live HD cameras installed around the world. "We are thrilled to offer the new web cameras," said Kevin Mitchell, Homewood's general manager. "It's a great way for viewers to appreciate Lake Tahoe, one of the world's most cherished mountain lakes, in real time." One streaming camera, at West Shore Café & Inn, gives viewers a sense of standing directly on the shore of Lake Tahoe; another, located on-mountain at Homewood, offers a vantage point from 500 feet above the water. For details, visit Sierra Sun at click here or explore.org at click here

cake  

Gimmie Cake Too Provides Custom Baked Goods and Catering

Custom desserts, cakes, cupcakes, and catering - these are the sweets and services offered by Gimmie Cake Too, an Auburn bakery started by Cathy and Joe Bianchi in late 2010. The venture was a natural, based on Cathy's previous experience owning a non-retail-outlet cake and catering business. "We opened the retail aspect to gain new customers and felt like the town could use a custom bakery," Cathy said. The Bianchis' business philosophy is to do their best to give customers what they want. Cathy sits down with each one, "picks their brains," and guides them to what will work best. "I strive to give them the best and freshest I possibly can - and to their satisfaction." Active in community organizations, including the chamber of commerce and the Downtown Business Association, Cathy hopes her business will be a boon to the town. "We really want the business to be a success for Auburn and surrounding areas." Gimmie Cake Too is located at 13118 Lincoln Way, Auburn. For details, visit click here

What's in Your E-mail Newsletter?

In Progress Online (IPOL), an economic development e-mail newsletter, is published bi-monthly. IPOL covers the latest news on Placer County business and industry, agriculture, tourism, and the arts. It reports on new projects in our cities and towns and keeps readers up to date on the state of the region's economy. IPOL posts news of state and local training, incentives, and loan programs that benefit business. It provides links to more information on each item. News about your business is always welcome.  Please send items, questions, comments, or suggestions to the Office of Economic Development at econdev@placer.ca.gov or visit the OED Website. For past In Progress Online newsletters, go to Placer County Biz News