Global Network ATL
6 February 2014
Global Network ATL will bring you information from experts in areas that will help you plan and execute an international marketing strategy. A big part of the effort this year will be to identify and help you connect with those resources necessary for success in new markets. We will bring you a line-up of experts that will share their experiences, answer your questions, and point you in the right direction.
Successful businesspeople maintain three important types of networks: your Information Network, your Referral Network, and your Support Network. GNATL 2014 is putting together a program that will contribute to all three of these networks.
Stay in touch through this newsletter, our web site and follow us on Twitter @GlobalNetwrkATL.
To learn more and to see pictures of the event, visit www.globalnetworkatl.com.
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Global Food Entrepreneur Erica Barrett Joins Jim Beach as Featured Global Network ATL Speaker
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After you hear her story, you may wish Erica Barrett had catered lunch - or been there for breakfast. The founder of Southern Culture Foods, she parlayed a breakfast shopping trip, her husband's encouragement and the pursuit of her passion to build a $500,000 business based on pancakes that stretches from Atlanta to New York, Dubai and QVC. |
Before You Consider Going Global, Go Louisiana and Go Texas |
by Mike Gomez, President of Allegro Consulting
Going global can be a very smart and lucrative part of any growth strategy. But dealing with foreign trade laws, logistics, business practices (formal and informal), languages, and time zones can introduce substantial risks to your business model. It is because of these risks I advise my Georgia-based clients, "Before you go global, prove you can go Louisiana and Texas." ....Read More....
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Global Network ATL
6 February 2014
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Referral Marketing Tip -
You already know all the people you need to know in order to become fabulously wealthy, beyond your wildest dreams.
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Most of us network in the hope of meeting that life-changing person who will bring us the biggest deal ever. Or the person who will provide an endless stream of new business leads. That person may be out there, but you probably already know them. They are already in your network; you just haven't prepared them as a referral partner. Take the time to train your sources. That means following the RISE� process: Build a strong referral relationship. Learn to identify referral opportunities. Strategize about the best ways to generate referrals and make the appointment. Execute the plan and finally, evaluate how it's working.
Referral Institute Atlanta provides coaching and training in marketing through development of the right Networks and key sources within them. Learn more at www.referralinstituteatlanta.com
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