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 Issue 70                                                                                   May 2015
In This Issue
WI CCC Summit - May 28, 2015
Healthy Hospital Forum
Nancy Freeman to Retire
WI CCC Plan 2015-2020 Update
Hot Topic: ENDS
In Case You Missed It
Partner Events
Quick Links
Greetings from the CCC Program! 

Dear WI Comprehensive Cancer Control Partner,

May is a busy month here at the WI Comprehensive Cancer Control Program. We are busy getting the WI CCC Plan 2015-2020 to print and finalizing the 2015 WI CCC Summit details. We look forward to seeing many of you on May 28th at the Summit. Be sure to register soon as the May 20th registration deadline is only two weeks away. 

This month's newsletter also includes information about the Healthy Hospitals & Clinics Forum scheduled for June 5th, as well as an important announcement regarding the WI CCC Program Team. 

Your WI CCC Program Team

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WI CCC Summit - May 28, 2015 - Registration Closes in 2 Weeks! 


2015 Wisconsin Comprehensive Cancer Control Summit

"Aligning Partners, Priorities, and the Plan" 

Thursday, May 28, 2015 

8:30 AM - 4:00 PM 

The Madison Concourse Hotel

1 West Dayton Street, Madison, WI 53703 

Summit Webpage 

The 2015 WI CCC Summit will unveil the WI CCC Plan 2015-2020, setting the stage for the next five years of comprehensive cancer control in Wisconsin. Dr. Otis Brawley, Chief Medical Officer for the American Cancer Society, will deliver the Keynote Address, offering a national perspective on the state of cancer control and a call to action for our Wisconsin partners to advance cancer health equity. View the Summit flyer here. 



  • Advancing Cancer Health Equity 
  • Reflecting on Past Progress & Planning for the Future: The WI CCC Plan
  • Policy Opportunities for Cancer Prevention - Lessons from Minnesota
  • Points of Transition in Cancer Care 
  • HPV's Connection to Cancer & the Role of a Health System
  • Why Does Cancer Care Cost So Much? 
  • Emerging Cancer Control Opportunities: Lung Cancer Screening & EHR
  • Addressing Advance Care Planning in Wisconsin 
  • Making the Case for Cancer Control with Data 
  • Examples of How You & Your Agency Can Take Action 


Registration is free. Click here to register online. The deadline to register is May 20, 2015. 



Contact Sarah Kerch at or 608-262-8599 if you have general Summit questions or need assistance while registering.  

"What Health Looks Like: Healthy Food & Beverages in Wisconsin Hospitals & Clinics" Forum
The "What Health Looks Like: Healthy Food and Beverages in Wisconsin Hospitals and Clinics" Forum is on Friday, June 5, 2015 at the Sheraton Hotel in Madison, WI. Karen Timberlake, Director of the UW Population Health Institute, will kick off the Forum's day-long agenda that will also feature a best practices panel with speakers from UW Health, Aurora Health Care, and Hudson Hospital and Clinics.  Breakout sessions will highlight success stories from hospitals and clinics throughout the state, including Agnesian HealthCare, Upland Hills Health, Sauk Prairie Hospital, Watertown Regional Medical Center, and many others. The Forum serves as a kick-off event for an ongoing, organized, statewide learning community for hospitals and clinics to share and learn about healthy food and beverage practices. The full agenda is available here: Registration is $50 to attend. Hospitals and clinics are encouraged to bring teams of at least two, but not required. For more information, contact Emily Reynolds,, 608-262-7285 or Nan Peterson,, 608-262-9993.
Nancy Freeman to Retire After Long Career in Cancer Control

Nancy Freeman will be retiring on July 3, 2015, after many wonderful years in cancer control. She has served as Executive Director of the WI Cancer Council for 17 years, after beginning her career in program development and management with the American Cancer Society-Wisconsin Division. Prior to taking the position as Executive Director, Nancy served on the WI Cancer Council Executive Committee for many years, under the chairmanship of Dr. Paul P. Carbone. In her role with the WI Cancer Council, Nancy helped the WI Division of Public Health

Nancy Freeman (center) with immediate past WCC Chair Dr. Adedayo A. Onitilo (left) and current WCC Chair Dr. Lauren Kosinski (right)

successfully apply for a comprehensive cancer control planning grant, a major step in growing an extensive and

comprehensive effort to reduce the burden of cancer in Wisconsin. Under her guidance, the WI Cancer Council has grown from a group of about 25 organizations to a 130 member consortium of organizations from all over Wisconsin. She is very proud of her success in identifying and bringing a lot of terrific, talented and dedicated people into cancer control, either as volunteers or staff. Nancy is looking forward to traveling and trying out "new things" in her "new future".  


Please join the WI CCC Team in celebrating Nancy's career and wishing her the best in her new adventures. Her compassion for everything and everyone she encounters will most certainly be missed. 

Wisconsin Comprehensive Cancer Control Plan 2015-2020 Update

Development of the Wisconsin Comprehensive Cancer Control (WI CCC) Plan 2015-2020 is in the home stretch! The WI Cancer Council Steering Committee is reviewing the final draft this month. After final edits are made, the plan will be sent to the printer and ready for distribution at the WI CCC Summit on May 28, 2015.


Progress also continues on the interactive web version of the WI CCC Plan 2015-2020 which will feature the action steps for each strategy as well as links to resources and more. Thank you to all who took the time to review the action steps last month and provide additional comments, suggestions and insight. The WI CCC Team has reviewed the feedback and will be submitting the final draft of the action steps to the Steering Committee for one last review. These action steps will only be found in the web version of the WI CCC Plan 2015-2020, with the more interactive feature following later this year.


We could not have developed a comprehensive, statewide plan with a goal of reducing the burden of cancer in Wisconsin without the tremendous support, participation and expertise of our diverse group of partners.  We cannot wait to share the WI CCC Plan 2015-2020 and continue the great work that is already happening around the state. Many thanks!
Hot Topic: Electronic Nicotine Delivery Systems (ENDS) Discussion Lights Up

Electronic Nicotine Delivery Systems (ENDS), also referred to as e-cigarettes, have become a hot topic both nationally and in Wisconsin. Articles and studies looking at how this relatively new product impacts health and youth are rapidly being released. The WI CCC Program is monitoring this issue as part of the WI Cancer Council's 2014-2015 policy priorities.


In mid-April, CDC released a study showing that e-cigarette use among middle and high schools student has tripled from 2013 to 2014. The use of ENDS by adolescents is of particular concern, and led the California Department of Health to recently release a media campaign called "Wake Up" that features two TV ads, Kids Aren't Alright and What Could Go Wrong, targeted to a younger audience about the dangers of e-cigarettes.  


To keep up on some emerging research, the Nicotine & Tobacco Research Oxford Journal has created a free collection of their published articles for other researchers, policy makers, clinicians, and members of the public to read.


In Wisconsin, several ENDs-related research and policy activities are also taking place. The UW-Center for Tobacco Research and Intervention is launching a five-year, $3.7 million study looking into the health effects of electronic cigarettes. The UW Population Health Institute's Evidence-Based Health Policy Project held a policy briefing on e-cigarettes on April 15 in the State Capitol. "E-Cigarettes: An Update on the Science" provided information on the latest research and national policies related to ENDS to Wisconsin legislators and their staff. The Wisconsin legislature has also taken up the issue with several bills looking to regulate the use of the ENDS in public spaces. Assembly bill 146/Senate bill 120 would change the definition in the statewide smoke-free air law to include ENDS, and Assembly bill 106 would regulate the use of electronic smoking devices on school district property. Assembly bill 170/Senate bill 132 would restrict the use of vapor products in child care centers, schools, and inside hospitals, but would restrict cities, villages, towns, or counties from regulating the product in any other public spaces except for government buildings. To read more about each bill, please visit


The WI Cancer Council will continue to monitor this issue and provide information to our partners. 

In Case You Missed It

2015 County Environmental Health Profiles: The Wisconsin Environmental Public Health Tracking Program recently released their 2015 County Environmental Health Profiles.The profiles highlight environmental data by county, including lung cancer and melanoma rates. These two cancers are strongly linked to environmental causes.


For Uninsured Cancer Patients, Outpatient Charges Can Be Costly, Putting Treatments Out of Reach (April 2015, Health Affairs): A new study looks at reimbursement by Medicare, large private health plans, and expected patient cost sharing for outpatient oncology care. The study found that uninsured patients faced potential prices for chemotherapy that were 2-43 times as much as the total Medicare allowed amount and 2-5 times as much as private insurance-allowed amount.


Why Survival Rate is Not the Best Way to Judge Cancer Spending (April 13, 2015, The New York Times):  Two recently released studies look at value of cancer care, one uses survival rates and one mortality rates.


Report on State ACA Coverage and Tobacco Cessation: The American Lung Association recently released a report analyzing tobacco cessation options covered, state by state, through the Affordable Care Act and state exchanges. Overall, Wisconsin compares quite well to other states. 


Community Programs to Improve Minority Health Grant Opportunity: The US Department of Health and Human Services released the Partnerships to Increase Coverage in Communities II Initiative. The purpose of this grant is to educate various uninsured populations, including racial and ethnic minority populations, and those that are economically and/or environmentally disadvantaged who are eligible for health coverage through the Marketplace. Application due: May 22, 2015, 4:00 p.m. CDT. 

Partner Events 

3rd Annual Lymphoma Survivorship Conference

Saturday, May 9, 2015 

Monona Terrace, Madison, WI

A Patient's Perspective: Health Literacy 101

May 12, 2015 

2015 WPHA-WALHDAB Annual Conference

May 19-21, 2015

Kalahari Resort & Convention Center, Wisconsin Dells, WI

Wisconsin Breast Cancer Research and Advocacy Boot Camp

May 30, 2015 

Medical College of Wisconsin, Milwaukee, WI

For a comprehensive and up-to-date list of partner events visit our calendar. 

CCC Plan Update is a monthly publication of the Wisconsin Comprehensive Cancer Control Program and the Wisconsin Cancer Council. Its purpose is to share information on cancer prevention and control as it relates to our partners in Wisconsin.

For more information, contact: Sarah Kerch, Communication & Events Coordinator, or 608-266-8599.