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Expert Answers - Content & Search Engine Marketing
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Having an online presence is an absolute must for today's small business. But once you have that presence, what is the best way to attract customers to your site? How do you differentiate your business from the others that are competing for the same customers? The answer lies in content marketing and search engine marketing.
Develop your content marketing strategy with tips from Jeremy Durant. Jeremy is the Business Principal of Bop Design, a business-to-business (B2B) marketing and web design & development firm. He builds relationships with B2B businesses and entrepreneurs in need of a marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile. In this interview, Jeremy will help you understand the content and search engine marketing strategies that will drive traffic to your site and grow your business.
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A: According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience-with the objective of driving profitable customer action.
For marketers, it's the tactic that combines all tactics. Marketing tools such as social media, blogging, multimedia, email marketing, SEO and more all play a role in (or are influenced by) content marketing.
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