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 SEO or SEM: That is the question. Actually, both are the answer for a successful online marketing campaign. SEO (or search engine optimization) and SEM (search engine marketing) are not interchangeable terms, but used together, can boost your rankings on the search engines. SEO refers to organic search and SEM refers to paid search. Why should you care how far up your business appears in search rankings? |   |
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How Data Impacts Loyalty Programs for SMBs
Do you have a customer loyalty program? Small businesses are increasingly focusing their relationship building programs on mobile apps, which can put their business in front of the customer at any moment of the day. If you are interested in maximizing your customer exposure and rewarding your true blue clients, check out Dell's Tech Page One discussion Small Business Loyalty Programs.
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