50th Anniversary - 10 Million People Helped | SCORE - For the life of your business
March 2014
SEO or SEM: That is the question. Actually, both are the answer for a successful online marketing campaign. SEO (or search engine optimization) and SEM (search engine marketing) are not interchangeable terms, but used together, can boost your rankings on the search engines. SEO refers to organic search and SEM refers to paid search. Why should you care how far up your business appears in search rankings? 


Why is SEO an important aspect of any marketing plan? What are some simple ways to drive traffic to a business that many business owners may overlook? Get answers to these questions and more in this podcast featuring Dana Lookadoo, Consultant and founder of Yo! Yo! SEO.

Additional Resources For Your Business
So, you've started your business, created a website, and set up an online store. Everything is great...or is it? How do your customers know they will be protected when they enter their personal info on your site? Adding an SSL Certificate (Secure Socket Layer) will encrypt information such as your customer's name, address and credit card data. After the SLL is installed, a seal on the site will let your customers know that they can shop with confidence.

How Data Impacts Loyalty Programs for SMBs


Do you have a customer loyalty program?  Small businesses are increasingly focusing their relationship building programs on mobile apps, which can put their business in front of the customer at any moment of the day.  If you are interested in maximizing your customer exposure and rewarding your true blue clients, check out Dell's Tech Page One discussion Small Business Loyalty Programs.

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