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Expert Answers - Website & Mobile Strategies
Is Your Website Helping You Grow?
You rarely get a second chance to make a first impression, and your small business website may be the tool that attracts those coveted new customers, or sends them searching for someone else-assuming they find your website to begin with.

 

As an entrepreneur and a versatile Internet marketing expert, Edison Guzman knows the value a well-conceived, well-designed, and well-supported website can provide to a new or growing business. Through one-on-one mentoring, workshops, and books such as Everything You Need to Know About SEO and Start and Grow Your Business, Edison has helped thousands of people across the country take advantage of all the Internet has to offer.

 

Read this interview to get expert advice on how you can use your website and SEO strategies to attract new customers and grow your business.

 

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Q:  Where can you find the "going rate" for website development, design, and support?

 A: Google the term 'web designer in [your town/region]," or "web developer in [your town/region]," and you should get websites in your area with pricing. Some developers do not publish pricing because the cost varies by project.

 

But note that cost varies wildly for web design and development. We get many clients who paid almost nothing for a web design, and received nothing in return. When they come to us, we have to start from the beginning. It sometimes breaks my heart that the business owner wasted time, money, and a lot of energy trying to save a few dollars. 

 

Then again, you will sometimes find someone who offers a low rate and provides great service, so it's important to do your homework before making a decision. Don't be shy about contacting previous clients of the developers under consideration. The clients will tell you about their experience building the website and on-going support. 

There's More!
 
Click now to read the full interview, and visit score.org to get free advice from a SCORE mentor near you.


Next month, we'll discuss SEO/SEM strategies for small business.
 
Do you have a question about this topic? Send it to marketing@score.org, and it could be included in the next ExpertAnswers interview and newsletter.
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