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January 2014

“How do you build a social media presence?”

For so many entrepreneurs, social media is still a complete mystery when it comes to generating business. How do you build a social media presence, then use it attract followers and - more importantly - customers?

Entrepreneur and SCORE Mentor Dan Beldowicz has helped owners of businesses both large and small answer those questions and create a social media business strategy that turns fans/followers into customers through speeches, seminars, and his training program, Social Media BS.

Read his advice on social media and internet marketing for small business.


Read the Interview
Q: Most of us have no trouble using social media in our personal lives, but making it work for our small businesses is often difficult. Are those two “worlds” really that different?

A:

Business and personal have always been totally different worlds. Personal is about you; business is about your audience. You see it all the time on social media—most people continuously post about themselves and their world. When you think about business social media strategies, you needs to think about why your audience would care about what your business is posting.
There's more! Click now to read the full interview, and visit score.org to get free advice from a SCORE mentor near you.
Read the Interview

Next month, we'll discuss websites and mobile strategies. Do you have a question about this topic? Send it to marketing@score.org, and it could be included in the next ExpertAnswers interview and newsletter.
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SCORE ExpertAnswers is sponsored by Google.

Google's "Get Your Business Online" program wants to get every small business in America onto the web. Find out more at gybo.com/geteverybusinessonline


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