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July 2013

7 Tools to Get Social & Build Word-of-Mouth!

It's been said that word-of-mouth is the best advertising you can have for your business. Social media is a great way to build more word-of-mouth for your business. View these resources to find new social media strategies to use in your marketing efforts.

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Earn Social Currency for Your Business

Social currency is what your business earns when customers and prospects share information about you via social media. In this article, Daniel Kehrer of BizBest.com explains how you can use social media to your business's advantage.

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Small Town Rules:
How Small Business Can Prosper in a Connected World

Your customers are talking to their peers everywhere – and listening to each other, not your carefully crafted advertising or branding. Communities and personal connections are critical to your success. Business today is just like living in a small town, where “reputation is forever.” Businesses are now forced to play by a different set of rules. View this workshop to learn those rules and the “small town” solutions you can apply to your business to succeed in today’s connected world.

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Free Business Listing Scan

A great way to build word-of-mouth for your business is to establish an online presence and be listed on multiple sites. How does your business information appear across the internet? SCORE has partnered with Yext so you can see how your business is listed on a full network of premium sites including Yahoo!, Facebook, and Bing.

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How SEO Helps You Grow

Why is SEO an important aspect of any marketing plan? How can social media impact your SEO? What are some simple ways to drive traffic to a business that many business owners may overlook? Get answers to these questions and more on this month’s two-part podcast featuring Dana Lookadoo, SEO Consultant and Founder of Yo! Yo! SEO.

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Dell Tech Tip:
Use Pinterest to Build Interest for Your Small Business

Are you looking for a low cost way to give your marketing strategy a major boost? Studies have shown that users of Pinterest spend more money than users of any of the other top five social media sites. As a small business owner, you can leverage the growing power of Pinterest to build your brand, reach out to your customers, and open up new markets.

Check out Dell’s Tech Page One 5 Pinterest Marketing Tips.


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Social Media 101: Raise Awareness and Engage Customers
LIVE Webinar July 30 at 1:00pm ET/10am PT

Social media marketing builds brand awareness and develops customer relationships. Discover this simple and cost-effective method for launching marketing campaigns. Don’t miss this 1-hour webinar to learn the keys to success in social media marketing. GoDaddy Web Experts will explain how to find customers in the social sphere, develop your social voice, craft social media content, and use social media for customer engagement.

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SCORE Success Stories
Dog is Good - Los Alamitos, CA

“Regardless of where you are in the growth of your business, SCORE has the people and programs to assist. There is an enormous depth of expertise in the organization, and every SCORE mentor we have met has been truly selfless in their desire to help others.” - Gila and Jon Kurtz, Owners

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