Pricing Strategies for Small Business

SCORE ExpertAnswers
Pricing Strategies for Small Business

Janet Attard, Founder
Business Know-How

Expert Advice for Small Business Owners

Setting competitive prices for your work and then getting paid for it are two of the most asked-about issues among new entrepreneurs.

This month, self-employment expert and author Janet Attard provides advice on finding the best pricing strategy for your business.

Why is setting prices for products and services so difficult for new entrepreneurs?

The right price covers all your costs, allows you to make a profit, and is acceptable to the customers you are targeting. But when you’re starting out, you may not have a good handle on all the costs you’ll incur. Among the many costs that are easy to forget (until you have to pay them) are payroll taxes, self-employment taxes, fees for accepting credit cards, health insurance and other benefits, and a variety of overhead expenses.

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