Social Media Strategies for Small Business

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Social Media Strategies for Small Business

Cindy Ratzlaff, President
Brand New Brand You, Inc.

Expert Advice for Small Business Owners

Does your social media strategy really say everything about your small business? Are you missing out on sales opportunities because prospective customers can’t “find” you?

This month, social media strategist and author Cindy Ratzlaff addresses some of the biggest issues involved with spreading the word about your small business via social media.

What are some common social media myths and realities?

Myth: Social media is free.
Reality: Social media platforms are free to register and use. Your time is not free, nor are design, graphics, and customization. But it’s still a great bargain.

Myth: Social media hasn’t proven the return on investment.
Reality: If you don’t have a goal, a strategy, and a roadmap to execute that strategy, this is true. But the return on your investment can be worth the effort if you do. If you have something to sell, you should be on social media. Not being there is like opening a business but having an unlisted number.

Myth: Social media takes up too much time.
Reality: You can waste a lot of time, that’s true. But with a strategy and a simple timer, you can execute your plan in just 15 minutes in the morning and 15 minutes in the evening. If you don’t have a half-hour a day to devote to marketing your product or service, you need to rethink your business model.

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