SCORE ExpertAnswers 

May 2012
Advertising Strategies that Really Work
with Tom Patty
Former President, Chiat/Day & SCORE Mentor
Expert Advice for Small Business Owners

Learn how to formulate winning advertising strategies for your business! Download this month's FREE Guide:

 Advertising Strategies that Really Work

 


Q: What's the secret to crafting an advertising message that will grab - and hold - customers' attention?

  

A: Understand that it's not about you. Orient your message to the needs of the customer - how does your product/service solve someone else's need? 

 

Effective messages are also simple and fun, but the focus should still be the benefit to the customer.


Q: Do you see online and mobile advertising as a game-changer for small businesses?

  

A: The big thing is that it's more difficult to "trick" customers. You can't promise something and not deliver because people will share their bad experiences via poor ratings, blogs, and other means. 

 

That's the interesting thing about word-of-mouth advertising, everybody wants it as long as it's positive. But it's difficult to get when you're not very good at what you do.


 Read more! Download this month's FREE Guide:
    Advertising Strategies that Really Work


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