ImpactU Masthead
March 2013
Millennials and Your Business
March Madness
Website Gem
Betsy Ann Chocolates
 
 
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4/12: Chatham Women's Leaders Breakfast Series- 

Featuring ModCloth Co-Founder and CMU graduate Susan Gregg Koger.
 
Hosted by Duquesne University SBDC.  Contact Allie Cerami for a discount special! 

 

Visit our website for the full list of events and training.

 

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Marketing to Generation Y 

Greetings Entrepreneurs, 

 

Millennials are connected to the world more than ever before. Since this group of people (ages 18-34) makes up at least 25% of the U.S. population, they hold a portion of your small business in the palm of their hands. In this issue of ImpactU, you will find tips to successfully market your business to a group of people that is constantly on the go, and you will learn how the way we consume is changing society every day.

Bridge from LogoMillennials and Your Business
Learn how to reach younger consumers.  They are constantly communicating, and that means you should be too!

 

March Madness
From Cinderella stories to cashing in on momentum, take a look at the links below on how you can relate your business to this notorious 68-game basketball tournament.

 

Bridge from LogoWebsite Gem
Still working on how Facebook can be beneficial to your small business?  Whether you are a beginner or an expert, check out this free e-book on How to Master Facebook Marketing in 10 Days courtesy of Hubspot All-In-One Marketing! 

 

betsyannchocolatesBorrower Spotlight: Betsy Ann Chocolates
Betsy Ann Chocolates has been a candy staple in the Pittsburgh area for almost 85 years. The business was founded in 1938 in the North Side and grew rapidly over its early years. They now sell wholesale candy to grocery and department stores. With a loan from Bridgeway Capital, the company has been able to keep business booming during the busy season, which includes selling candy to Sam's Clubs all over the Pittsburgh area.
 
Need some last minute Easter basket ideas? Head over to Betsy Ann Chocolates and check out some of the delicious treats that are being offered for the coming holiday.

 

Please send your ideas and questions to Allie Cerami.  See you next time! 
Neither Bridgeway Capital nor its affiliates nor their respective employees, directors, officers or agents make any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, or assume any legal liability for the accuracy, completeness, or usefulness of any information presented in this newsletter or on any website to which this newsletter is linked ("linked site"). Bridgeway Capital does not endorse and is not responsible for (a) the accuracy or reliability of any opinion, advice or statement made through this newsletter, (b) any content provided on linked sites, or (c) the capabilities or reliability of any opinion, advice, statement, product or service obtained from a linked site. It is the user's responsibility to evaluate the accuracy, completeness or usefulness of any opinion, advice or other content available through this newsletter or obtained from a linked site.