When Icelantic began making skis in Colorado nearly a decade ago, it was one of the first ski companies to manufacture in the U.S.
The company was founded by friends Ben Anderson (who began building skis in his parents' garage), Travis Parr, and Travis Cook. Annelise Loevlie, Icelantic's CEO, was also friends with the founders but came on in an official capacity later."We all grew up together in Idaho Springs and Evergreen," Loevlie says.
When the founders decided to start a ski company there were no domestically manufactured skis in the U.S., according to Loevlie. Knowing the barriers to entry, especially manufacturing equipment, were as steep as a black-diamond slope they knew they had to find a manufacturing partner.
"It took three or four years for Never Summer to start making our skis," Loevlie says."A lot of us grew up riding Never Summer snowboards and Never Summer has always been a really well respected manufacturer in Colorado."
The Never Summer partnership and quality has allowed Icelantic to offer their "Bomb Proof" two-year, no-questions-asked, warranty."A two-year warranty is a big deal in the ski industry."...
