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Ten years ago we introduced a controversial screening technique that in the space of a decade has become a trusted and established industry research approach.
First inspired by journalist and author James Surowiecki, who argues that an independent, faithfully aggregated and diverse crowd has an inherent wisdom, Predictive Markets taps into our social instincts and asks a crowd of participants to state whether they would buy or sell shares in a number of ideas. Launched in 2005 and ESOMAR Best Method Winner that same year, the new approach flew in the face of the then gold standard of monadic testing among targeted audiences.
Ten years and 35,000 ideas later, Predictive Markets continues to accurately spot winning concepts with an unprecedented sensitivity, better distinguishing between winners and losers in the marketplace than other techniques.
Join Orlando Wood (Managing Director, BrainJuicer Labs) and Jim Rimmer (Global Research Director) as we discuss what we have learned about the approach and its many uses over the years, and what it has taught us about writing great concepts.
Reserve your webinar seat now:
We present webinars in three time zones.
Register here. (Be sure to select "Show in My Time Zone" to display in local time)
Times are as follows:
In Asia or Australia?
Join us on Thursday, 12 March at:
(12:30PM Mumbai / 3:00PM Shanghai / 3:00PM Singapore / 6:00PM Sydney)
In Europe or Africa?
Join us on Thursday, 12 March at:
(2:00PM London / 3:00PM Geneva / 4:00PM Johannesburg)
In the Americas?
Join us on Thursday, March 12 at:
(11:00AM Los Angeles / 2:00PM New York City / 3:00PM São Paulo)
Can't attend the webinar? Let us know if you'd like to receive a link to the recording.
Note: After registering, you will receive an email containing information about joining the webinar on 12 March. If you use Outlook, please accept this into your calendar to automatically confirm the time in your area.
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