Ten years ago we introduced a controversial screening technique that in the space of a decade has become a trusted and established industry research approach.

First inspired by journalist and author James Surowiecki, who argues that an independent, faithfully aggregated and diverse crowd has an inherent wisdom, Predictive Markets taps into our social instincts and asks a crowd of participants to state whether they would buy or sell shares in a number of ideas. Launched in 2005 and ESOMAR Best Method Winner that same year, the new approach flew in the face of the then gold standard of monadic testing among targeted audiences. 

Ten years and 35,000 ideas later, Predictive Markets continues to accurately spot winning concepts with an unprecedented sensitivity, better distinguishing between winners and losers in the marketplace than other techniques. 

Join Orlando Wood (Managing Director, BrainJuicer Labs) and Jim Rimmer (Global Research Director) as we discuss what we have learned about the approach and its many uses over the years, and what it has taught us about writing great concepts. 

In Europe or Africa?

Join us on Thursday, 12 March at:

(2:00PM London / 3:00PM Geneva / 4:00PM Johannesburg)

In the Americas?

Join us on Thursday, March 12 at:

(11:00AM Los Angeles / 2:00PM New York City / 3:00PM S�o Paulo)

Can't attend the webinar? Let us know if you'd like to receive a link to the recording.

Note: After registering, you will receive an email containing information about joining the webinar on 12 March. If you use Outlook, please accept this into your calendar to automatically confirm the time in your area. 

Watch Our Past Webinars:

FeelMore50™ Super Bowl: Click Here

Global FeelMore50™: A Festival of Emotional Advertising: Click Here

A Behavioural Take on Teen Decision Making: Click Here

Death of the Traditional Concept - Long Live the VisiCept!: Click Here

The Case for Mobile Ethnography: Click Here

Behavioural Shortcuts to Successful New Products: Click Here

Measuring the Impact of Campaigns in a Multi-Dimensional World: Click Here

Applying Behavioural Economics to Reduce Promotional Spend: Click Here 

Behavioural Economics and Online Qualitative Research: Click Here 

5 Things That Make for a World-Class Insights Team: Click Here

Research in a World Without Questions: Click Here 

Why Feelings Matter When Optimizing Concepts: Click Here 

Why Segmentations Are Failing Innovation and What You Can Do About It: Click Here 

Turning Human Understanding into Business Advantage: Click Here 

BrainJuicer's Webinar Channel on Vimeo: Click Here 

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