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To sell your product or communicate your brand, you need to know who your consumers are - and to find out, we often start with segmentations. However, while they excel at describing consumer groups, these necessarily artificial groupings often result in segments that are too flat and too prescriptive to drive new ideas and innovation in a meaningful way. Even initially useful segmentations tend to only be updated infrequently, leaving behind legacy insights that no longer apply to the changing market landscape; it's no wonder innovating off the back of segmentations is tough. Knowing all this, we should be looking for ways to make segmentations more effective, especially when it comes to innovation.
Join Richard Shaw, DigiVisionary, as he discusses not just the common problems associated with segmentation, but also new ways to approach them and better apply them to the fast-paced, granular demands of modern markets. In particular, Richard will showcase BrainJuicer's social media-based DigiVidualsŪ and walk through examples of how they have helped our clients make their existing segmentations better.
Reserve your webinar seat now:
In India, Asia or Australia?
Join us on Thursday, 27 June at 4:00AM BST
(8:30AM Mumbai / 11:00AM Shanghai / 11:00AM Singapore / 1:00PM Sydney)
https://www2.gotomeeting.com/register/742828274
In Europe or Africa?
Join us on Thursday, 27 June at 2:00PM BST
(2:00PM London / 3:00PM Geneva / 3:00PM Johannesburg)
https://www2.gotomeeting.com/register/170057194
In the Americas?
Join us on Thursday, 27 June at 6:00PM BST
(10:00AM Los Angeles / 1:00PM New York City / 2:00PM Sao Paulo)
https://www2.gotomeeting.com/register/230899418
Can't attend the webinar? Let us know if you'd like to receive a link to the recording.
After registering, you will receive an email containing information about joining the webinar. Please accept this into your calendar to confirm the time in your area.
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