Custom Silicon Solutions, Inc. Newsletter
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January/February 2014
In This Issue
Beyond Sports

Marilyn King

I just attended an excellent presentation by Marilyn King at a credit unit conference in Maui.  Marilyn King was an Olympic champion in track & field that learned through her experiences in training for sports how to succeed in most any endeavor.  She indicated this method would apply to businesses in general and I feel it applies well to companies in the semiconductor industry in particular.

One slide presented was entitled "How Ordinary People Do Extraordinary Things".  The slide indicated that "Passion + Vision + Action = Exceptional Performance"

*    Passion is the "Source of Energy and Creativity". 

*    Vision consists of "Crystal Clear Images of the Goal".  "How To" images will emerge from this visualization. 

*    Action means that "Everything I do is in alignment with Passion". 

All three of these need to be in play to be successful. It may be apparent that for an IC company that has the passion for IC design, a vision of what they want to be in the industry and a plan in place to get there, they have an excellent chance to be exceptionally successful. 

It is my belief that at CSS we have the passion, the vision and the plan to become an exceptional IC company.

For a more in-depth description of the above and for Ms. King thoughts on "Five Reasons Why People Love Their Jobs" visit the CSS Blog.


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Welcome to the January/February 2014 edition of the CSS Newsletter.  We hope you find these articles informative and helpful in your work.

Custom Silicon Solutions (CSS) provides a true Turn-Key Solution to meet your Mixed Signal ASIC needs - from Development through Production. 

Our mission is to develop an ASIC that meets your requirement at the lowest possible price and with a minimum of assistance from your technical staff. 

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John Cheng 


The Engineers of CSS - Ravi Ananth



Ravi Ananth

CSS has a great staff of engineers, but since they are often working "behind the scenes" they may not be well known outside the company.  This article begins a series of articles/interviews titled "The Engineers of CSS" which will hopefully help everyone to know them much better.  

Ravi Ananth is a newcomer to CSS as he just joined us this year in January.  He comes to CSS with strong technical and management experience in semiconductor design.  Ravi is an experienced analog IC designer who has worked in both the medical device and consumer electronics industry. 

He most recently worked at a medical device start-up firm that was acquired by Boston Scientific.  Previously he held senior positions as both a designer and manager at the Alfred Mann Foundation and as Director of Electrical Engineering at the Alfred Mann Institute at the University of Southern California. 

He started his career with IBM where he worked on IrDA (infrared communication links) devices with IBM Research in New York.  Ravi holds 7 international patents, 4 pending patents and numerous publications. 

Ravi holds a Master of Applied Science degree in Electrical/Computer Engineering from the University of Toronto, Canada.

An interesting interview with Ravi may be found on the CSS Blog.  Don't miss it.

 If you are interested in working with the CSS engineers on a custom IC, please contact Mike McDaid for more information. 


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Customer Survey Comments:  

    • "CSS are total experts in ASIC design."
    • "The design met or exceeded all requirements."
    • "Product was delivered on time and on budget."
    • "CSS does a great job of working with product development and provides consistent quality and delivery with competitive pricing". 

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